As head of a land-based college that has doubled in size, Jeremy Kerswell is attracting students from outside rural communities
And yet, Jeremy Kerswell is surprisingly reluctant to be photographed in his wellies. He fears that doing so might evoke a farming stereotype that is âthe antithesisâ of the image he wants for his land-based college, which he has âpulled up into the modern age into a very progressive, forward-thinking organisationâ in his ten years as principal.
In that time, Plumpton has doubled in size, and Kerswell believes it has had the fastest-growing commercial portfolio of any college in the country.
Perception matters for Kerswell. He similarly believes that the Latin motif decorating a grand doorway that reads âlabor omnia vincitâ (hard work conquers all) evokes an old mentality of âyou go to Plumpton if youâve got big hands and a strong backâ which is ânot what this place or the farming industry needsâ.
Instead, his college has been âshowcasing a different story, working more with employers and schools to target a different audienceâ. Less than half its students now come from a rural background.
Plumptonâs students are today operating robotic milkers, analysing grape juice sugars in the collegeâs homegrown sparkling wine, and providing hydrotherapy to dogs. Plans are in place to incorporate data analytics into many of its courses.
It was a very different story when Kerswell arrived in 2015, when the college was âprobably on the cusp of Ofsted âinadequateâ and a merger through an area reviewâ.
At least six other land-based colleges have succumbed to mergers so far this century, and another (Hadlow in Kent) went into administration. There are only 11 independent land-based colleges left in England, and Plumpton is the only one in the South-East.
Plumpton College’s Latin motto above a grand doorway
Plumper provision
Kerswell credits âflipping hard workâ and a ârelentless drive to move into industries facing massive skills gapsâ for the fact that Plumptonâs turnover has risen from ÂŁ15.6 million to a predicted ÂŁ31 million next year, 25 per cent of which is commercial income.
This means that Kerswellâs biggest challenge is keeping up with the pace of demand. Despite spending ÂŁ30 million on capital projects, including a new agrifood centre and vet studies centre, he admits that âover four days a week you can’t get a classroom or a parking spaceâ on campus.
In Kerswellâs 28-year career in education, he has never had to turn away students. But some of his courses for next year are already full, and being over-subscribed makes it harder to be fully inclusive. âIf you’re over-subscribed, even the most inclusive of us â and I am â would be selective, and youâre going to pick not always based on academic attainment but on attitude and readiness to learn.â
Meercats, emus and a church
There is no shortage of animals about on campus. A menacing-looking snake is being hand-fed a mouse (thankfully through gauntlet gloves and large forceps) inside the animal centre, and new enclosures for meercats, lemurs and otters are being built ready for September.
Land-based colleges are the envy of the rest of the FE sector for their idyllic settings, and Plumpton, which turns 100 next year, is certainly no exception, with its main buildings looking out on to the rolling hills of the South Downs.
From classrooms, students can glimpse emus and donkeys, and a 12th century church that houses one of the oldest bell towers in the country.
It opens to the community once a week, with students âdrifting in and having the sorts of conversations with people that you have with your grandparentsâ.
Kerswell prides himself on keeping his college in tiptop condition; he never seems to switch off from litter patrol.
âTo teach people about horticulture, our grounds have got to be presented to the higher standardsâŠwhen we’re making wine, the wineâs got to be flipping brilliant. That lifting of the bar isn’t just about pedagogy,â he says.
A 250-year-old walled garden that Plumptonâs horticultural students helped restore and now manage in nearby Stanmer Park has become an exemplar of the collegeâs high standards, and âdone more for our brand than anything elseâ.
In four years, One Garden Brighton has had a million visitors and helped Plumpton secure a 70 per cent increase in 16- to 24-year-olds studying horticulture âbucking all the national trendsâ for the âvery misunderstoodâ horticultural sector, which is generally seen as something âyour grandparents didâ.
But it is a âhuge responsibilityâ for Plumpton as custodian of 2,000 acres of land, some of which covers a site of special scientific interest. Mishaps do happen. In 2020, the college was fined ÂŁ50,000 after management failings caused slurry to pollute a nearby stream.
Kerswell admits it was âone of those career moments that you want to bury deepâ.
âThe bit that hurt was that it had been happening for years and years. It’s happened once on my watch, and I got yearsâ worth of hate,â he says, âbut for every complaint that doesn’t hit your high notes, there’s an opportunity to learn.â
Jeremy Kerswell with a timeline of Plumpton College
Landex role
In addition to his role at Plumpton, Kerswell is chair of Landex â Land Based Colleges Aspiring to Excellence â which has nearly 40 members. And Kerswell believes there has ânever been a more important timeâ for their sector, as it sits at the crux of the âthree big global challengesâ â food security, environmental sustainability and health.
But with so many other land-based colleges having merged with their local general FE colleges or college groups in recent years, Kerswell fears some land-based provision is being âmarginalisedâ.
There are ânot many examplesâ of merged land-based colleges where they are still âable to meet the strategic needs of the sector and community around them as effectively as they perhaps shouldâ he says.
Whereas Plumptonâs strategic plan is informed by the land-based sector it serves, that is ânot the case where land-based is a small faculty in a much bigger organisationâ, he says, adding: âItâs very easy for that [designated specialist funding that land-based provision receives] to get lost and therefore not be spent in the right way.â
Kerswell sees Landexâs role as being to âensure weâre protecting that investmentâ.
One of Plumpton College’s newer buildings
Kerswell wants to see more recognition in funding allocations for the capital costs of providing residential accommodation and travel, given land-based collegesâ rural locations.
And there is an opportunity for Landex to âfar better promote the green skills agenda for environmental sustainability, as all too often conversations are about retrofitting and constructionâ. He points to how planning law changes mean every planning application needs to demonstrate how it will benefit biodiversity, which ârequires a skill set that doesn’t exist in planning authorities at the momentâ.
A surge of interest in environmental and sustainability issues is enabling Plumpton to âattract students that wouldnât otherwise come hereâ, but jobs in environmental management are so abundant now that Kerswell says: âWe could have twice as many students, and they would all still get jobs.â
But Landexâs lobbying role is complicated by the fact that land-based colleges are caught between the Department for Education (DfE) and the Department for Environment, Food & Rural Affairs in their remit, which âhave no relationship whatsoeverâ.
The plan is for Landex to get Skills Englandâs new CEOs out visiting a land-based college soon, so they ârecognise the value of what we’re doingâ.
A dog treadmill in Plumpton’s new veterinary provision
Fundings highs and lows
Kerswell is also concerned about the ability of colleges like his that are âresponding to national skills needsâ to access borrowing for capital projects.
When it became clear that Plumptonâs veterinary nursing provision was outgrowing its facility, it applied to become part of an institute of technology to access funding for new provision and planned on borrowing ÂŁ2.5 million from lenders to make up a shortfall.
But then reclassification happened, delaying the project by 18 months as Plumpton worked on convincing the DfE to lend it the money instead. Because âwe don’t give upâ, the new facility finally opened two months ago, complete with kennel blocks, consultation rooms, and a hydro pool for dogs. In its mock-up veterinary practice, students can dissect eerily life-like ÂŁ3,000 dog dummies with removable organs.
But the building is not quite finished (âbecause DfE played a hard gameâ on funding), with more rooms being added next year. The investment has had an impact on Plumptonâs financial health, with last yearâs accounts stating that it was âdisappointing to end the year in a deficit positionâ.
But there have been funding windfalls lately too; Plumpton got a âquite surprisingâ 30 to 40 per cent of more money for free courses for jobs than it had been expecting and made a âreal successâ out of level 3 courses in horticulture, land management and agriculture, with its two intakes a year having both been oversubscribed.
Jeremy Kerswell with one of Plumpton’s ÂŁ3,000 dummy dogs
Politics and partnerships
Kerswell never realised before becoming principal (having previous been assistant principal at Bridgwater College) just how immersed in politics the role would be. But he seems to relish that side of the job.
Plumpton was, Kerswell believes, âa bit too complacent, cozy, nostalgic and paternalisticâ when he arrived, and he was not surprised when it was rated as ârequiring improvementâ six months later.
He took the helm just as Sussex was named in the first wave of area reviews and believes that âhad we not moved so quickly in driving changeâ, Plumpton would âdefinitelyâ have been merged with East Sussex College of Chichester College Group.
Wine, wellies and robots
When Kerswell arrived at Plumpton, it was already producing large quantities of wine, but much of that was then consumed by its staff and students. Kerswell decided to turn the process into a commercial endeavour instead.
Next year, the college is expecting to sell ÂŁ250,000 of wine, with the aim of becoming profitable over the next three years. But with the UKâs wine industry still in a fledgling state, there is a tension between wanting to demonstrate the quality of their wine and ânot wanting to compete with industryâ.
Kerswell says although the quality of English wine is good, there are issues with yield and productivity that affect prices and present a risk to the industry.
Plumpton is being supported by the Department for Science, Innovation and Technology to plant a new vineyard with a âlevel of automation and data analytics that we think will be the first of its kind globallyâ, to find ways of driving up productivity.
âWhen you add in all the robots, we should be able to demonstrate a different way of doing things,â he says.
Clutching my complimentary bottle of Plumpton wine that Kerswell hands me, we enter Plumptonâs âbiosecurity centreâ (where hands are washed and wellies are donned) before entering the collegeâs farm. With a âhuge numberâ of animal diseases now circulating in Europe, hygiene is paramount.
The collegeâs robot feeder, which is meant to be pushing the cowsâ feed towards them to ensure a constant supply, has âwandered offâ. Luckily, the robotic milker lacks the ability to go walkabout and there is a steady line of cows waiting for it to milk them.
Plumpton College’s robotic milker
Kerswell argues that the robots create âdifferent jobs with different skill setsâ, rather than taking jobs away from farms. âThey still need a stock person with husbandry skills, but farmers aren’t necessarily getting up at 4am and milking cows. They might be getting up at 6am and analysing the data that the robots are generating on each cowâs fertility, health and productivity.â
Data analytics is being embedded into many of Plumptonâs courses, and technologically advanced facilities havehelped it to triple its agriculture student numbers in three years.
The college has still retained its traditional milking parlour, so its students can learn both systems.
âWe’re here to enable the community farming industry to come in and learn from what we do,â says Kerswell. âThe future of global food production is about getting that right balance between feeding the world and saving the planet. Right at the heart of that has to be highly productive feeding systems, which is about individualized animal performance informed by data, enhanced by robotics.â
Plumptonâs new conference facility also provides a place for those currently working in the land-based industries undergoing a âonce in a generation changeâ an opportunity to debate the issues facing them, including âtax, sustainability, productivity and uptake of technology and skillsâ.
Kerswell says some of them feel âin crisisâ, and â a lotâ are âburying their heads in the sandsâ.
âWe’re playing that pivotal role and bringing them together to talk about it.â