Don’t leave young people out of the apprenticeship conversation 

Young people need more help if we are to turn their growing awareness of apprenticeships into genuine opportunity

Young people need more help if we are to turn their growing awareness of apprenticeships into genuine opportunity

14 Feb 2024, 5:00

As we pause for reflection and celebration this National Apprenticeship Week, we need to make sure we include the voices of young people in the conversation.  

We often hear about what business needs or what training should look like. Skills gaps, industrial strategies, funding. All crucial. But this all begins with a young person having access to an extraordinary experience. A job with training now, and a pathway to continued learning later. 

And what are young people saying?  

They increasingly know about apprenticeships…and like them. UCAS’s Project Next Generation report reveals that 59 per cent of young people in Years 9-12 are now considering an apprenticeship. Careers and Enterprise Company (CEC) data finds that understanding of apprenticeships doubles from 39 per cent in year 7 to 79 per cent by year 11.  

Young people see – as we do – that apprenticeships can be life-changing routes. An opportunity for hands-on learning, a chance to find their way to rewarding careers. 

However, awareness and ambition are not the same as uptake.  

And there remains friction at points of transition. Part of this relates to the dynamics (and geography) of supply and demand. Previous UCAS research has revealed one in three students were prevented from pursuing an apprenticeship due to a lack of roles in their desired industry.  

There are other factors at play too, though, which UCAS and the CEC are committed to tackling. 

First, we need to make sure young people are inspired by apprenticeships from an early age. Deciding to take a work-based route rather than the well-trodden academic pathway can be daunting and there is a long lead-in time.  

Awareness and ambition are not the same as uptake

High-quality, employer-focused and integrated careers programmes are important here. The enhanced provider access legislation which CEC is supporting schools to implement can make a difference too. It entitles learners to six encounters with providers of apprenticeships or other technical pathways.  

Second, we need to ensure there is parity in the way that students explore and connect to apprenticeship opportunities and more established academic routes.  

Last year, more than 40 per cent of students applying through UCAS expressed an interest in apprenticeships. UCAS’s expansion of its apprenticeship services last year means young people can see more personalised options, including apprenticeships within the UCAS Hub, alongside undergraduate choices.  

Students can search for an apprenticeship at any time throughout the year, as and when employers are hiring, with vacancies updated in real-time. These enhancements are transforming the experience of students taking that next step towards an apprenticeship – and connecting employers to apprentice talent that best fits their business needs and skills shortages. 

Third, we need to help young people have meaningful and ongoing experiences with employers. UCAS found that 85 per cent of young people consider this important for getting their apprenticeship. This work is good for young people and businesses alike.  

A CEC survey of more than 300 firms, who together employ more than one million people found, as a result of their work in schools and colleges, they are boosting apprenticeship and job applicants (75 per cent and 78 per cent respectively). Seven in 10 say it is helping close skills gaps. In practice, this has seen employers gaining a better understanding of young people, with a number of firms adapting their outreach and application approaches as a result. 

So, as we marvel at the superb achievements of many apprentices for National Apprenticeship Week, we know there is more to do to make the system inspiring, accessible and as easy as possible to navigate. Our collective ambition is to help everyone find their best next step – so they can be set up for a life of opportunity and success. 

More from this theme


‘Stronger’ apprenticeship accountability measures revealed

Thresholds on apprentice withdrawals and breaks in learning have been reduced

Shane Chowen
Apprenticeships, Ofsted

Ofsted upgrades ‘resilient’ emergency care provider from ‘inadequate’ to ‘good’

Medipro staff were thanked for their ‘fortitude’ after sudden and complex influx of apprentices

Josh Mellor

IfATE slated for apprenticeship assessment reform confusion

Institute changes guidance AGAIN after sector outrage

Billy Camden

Apprentice minimum wage should be linked to age, says Low Pay Commission

Government advisory body finds evidence for scrapping apprentice rate but cites risks to labour market if removed

Anviksha Patel
Apprenticeships, Higher education

Revealed: The 8 trainers that will pilot teacher degree apprenticeship

Government also reveals schools will get ‘financial incentives’ to cover trainees’ salaries while they train off the job

Freddie Whittaker

Apprenticeship funding rules 2024/25: Changes you need to know

Reforms to additional learning support, subcontracting, SEND FSQs and active learning are coming

Billy Camden

Your thoughts

Leave a Reply

Your email address will not be published. Required fields are marked *

One comment

  1. Rob green

    It’s amazing how Cambridge graduates like the authors are so good at giving advice. The main element is don’t aspire. If you have the highest level of learning you can achieve then it unlocks opportunities. You can still do an apprenticeship I wonder if they would have the stellar careers if they had listened to their advice. I know oli will say he has taught as will jo but in truth these were mere stepping stones. The reality removal of valuable btec qualifications, an acceptance that fewer disadvantaged students will access level 3 and hence HE, the government abandoning targets for apprenticeships. then we have the brilliant expose by FE week that IFATE abandoned asking government to put targets in for T levels in the public sector. I wonder how many apprenticeships IFATE, OFQAL, UCAS, and the careers company offer. How many jobs are open at a higher level to non-graduates. As one politician said apprenticeships aren’t they for others people’s children. The reality is until real practitioners are put in charge the class bias in the policy system will prevail.
    It will never change the paternalistic view of what’s good for others by those of privilege.