Listen to this story Members can listen to an AI-generated audio version of this article. 1.0x Audio narration uses an AI-generated voice. 0:00 0:00 Become a member to listen to this article Subscribe I walked into work one day last week anticipating a fairly standard Thursday in the office. Perhaps this was my downfall. About halfway through the morning, I read an email and had to quite quickly put my coffee back down on the desk. I’d been forwarded a press release from a media contact, with a message essentially along the lines of “is this you?” It had Nottingham College in the headline and peppered throughout the copy, which was being pitched to journalists and only loosely attributed to a client based in the US that was not linked to education. The story itself isn’t especially relevant – though it wasn’t exactly glowing with praise – but what struck me was that this had come completely out of the blue. Become a member for unlimited access to FE Week Our members enjoy early access to exclusive content and in-depth articles before anyone else. Get expert journalism on FE and skills, experience fewer ads, and unlock a growing range of member benefits. subscribe If you have an account, please login. Sign in