A team of creative media production students from Cheshire are set to take the airwaves by storm after winning a competition to produce a radio advert for a local rugby team.

Final year Macclesfield College students Matt Turner, Adam Holmes, Luke Crawforth, all 17 and Mark Taylor, 19, took first place in the ‘U-Create’ competition sponsored by media company UTV and sports kit supplier Canterbury with their creative 30 second ad promoting the Sale Sharks.

Matt said: “It was a really practical project and working like that makes it easier to learn and improve our skills.”

All the team members are planning to go on to university or industry experience, so the project has given them a valuable insight into working to a live brief, they said.

Adam said: “The advert will form part of my portfolio for university interviews and it’s really useful to showcase what kind of work I can produce.”

The team will now get to go to a local UTV studio to have their advert professionally produced giving them even more industry experience.

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