A renowned video producer, artist manager and record label boss was on hand to give Kensington and Chelsea students her top tips for success.
Rachel McClelland has more than ten years’ experience in the entertainment industry and has worked with some of the biggest names in music, including Dizzee Rascal, Jay Z, Mr Hudson and Kanye West.
As part of her visit she gave students on the Digital Musicians course invaluable career development advice including information on setting up an Electronic Promo Kit, online publishing for their music and tips on using Twitter, Facebook and MySpace to create an online presence.
She also spoke about music management, music PR and how to become a music entrepreneur.
Music student Leo Stewart said: “I learnt a lot about how to promote myself and got a lot from Rachel’s talk that I wouldn’t have known myself without doing a lot of research.”