Government’s ‘£11m’ privately-run FE website service could be sold on

The contract to run the government’s FE course directory could be sold on as part of a deal that could net £15m for Health Secretary Jeremy Hunt.

The Tory MP co-founded and partly owns Hotcourses, which hosts and provides a database for the National Careers Service (NCS) online course directory, which FE Week understands is worth £11m.

Hotcourses, which also runs a similar, competitor online course directory commercially, is understood to have brought in Ingenious Corporate Finance to advise on strategic options, according to Education Investor magazine — and one of the options could be a sale.

The company, which is on track to make profits of £4m this year and is 49 per cent owned by Mr Hunt, is estimated to be worth around £30m.

A spokesperson for the Skills Funding Agency (SFA), which oversees the NCS, told FE Week: “We have a contract with Hotcourses to provide course data in support of the National Careers Service course directory.

“If Hotcourses is sold we would expect the contract to be novated to any new organisation to ensure continuity of contractual requirements.

“It is not possible at this stage to anticipate any implications as a result of any change to supplier.”

A number of potential buyers are thought to have been approached, but it is not clear how far any talks have progressed. Hotcourses declined to comment.

According to information obtained from the SFA by FE Week under the Freedom of Information Act, the NCS course directory gets 36,200 hits and an average of 150,000 searches is conducted per month.

However, the directory has come under fire in the past over poor quality of data.

FE Week cartoon of edition 57, dated February 25, 2013
FE Week cartoon of edition 57, dated February 25, 2013

Submitting information to the directory is contractual requirement the SFA has given providers, but concerns were raised last year over the directory failing to adequately display the options available to people searching for courses.

A ‘dashboard’ was implemented, giving providers a rating based on the quality of data they uploaded.

However, Stephen Hewitt, Morley College’s strategic funding, enrolments and examinations manager, was critical of the website’s online profile having attended sector feedback meetings about the directory with the SFA and the Information Authority.

Speaking to FE Week back in February, he warned further investment would be needed to improve the search engine ranking of the course directory.

“I’ve yet to see the course provider’s directory on the first page of Google, which effectively means it doesn’t exist,” he said.

Mr Hewitt pointed out prospective learners would simply enter their desired course and location into a search engine and would find, as he had, the top results were local college websites or Hotcourses’ own commercial directory.

“I just don’t see the point of the directory — there is already a course provider directory available and easily searchable by the public and it’s called Google,” he said.

He said there were “genuine concerns about the entire validity of the project”.

An SFA spokesperson said at the time that support was available for providers, including a dedicated team of information officers, contactable at

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  1. Carolyn Lewis

    If the SFA’s Course Directory is not fit for purpose, as feedback seems to indicate, then why not make use of other options that already exist, and there are a number in existence which offer a range of different functionality.

    eLearning Marketplace, an openmarketplace for buyers and sellers of e-learning, which is free to promote courses, was launched to provide sellers of online courses, and other e-learning, with a global audience specifically looking for e-learning. It was founded because many colleges, providers and commercial e-learning suppliers are not effectively marketing their online courses. It would appear that in addition the Course Directory is also not providing them with effective marketing of all their courses, not just those that are online.

    The government is encouraging funded providers to be more commercial and sustainable so signposting them to opportunities to market their courses to a much wider audience than the Course Directory is attracting could open doors to a broader audience and another income stream.

    The SFA needs to broaden their horizons and consider online directories that are not just fit for purpose now, but will meet providers needs into the future.