Elmfield Training and the Morrisons’ apprenticeships

As the Managing Editor of FE Week, the publication which was first to highlight the tens of thousands of Morrisons’ adult apprenticeships being delivered by Elmfield Training in an average of 28 weeks, it feels right to summarise the coverage on the same day that BBC Panorama broadcast their own investigation. Also, yesterday the Minister for FE announced that from August 2012 all apprenticeships, regardless of age, will need to last at least 12 months.

The evidence below strongly points to a significant example of how the coalition government, Skills Funding Agency and National Apprenticeship Service have all pursued apprenticeship growth and ignored obvious signs of Train to Gain rebadging and ‘deadweight’. In essence what the public funding was actually spent on was the delivery of short assessment based apprenticeships to existing adult employees at a large employer that not only paid nothing, but said they would have done it without the funding anyway.

The background

Elmfield Training first came to the attention of FE Week when it was found that their call centre apprenticeships, under the Synapse brand, were openly being advertised as 12 weeks in duration. We published a ‘concern at 12 week apprenticeships’ article in June 2011, and within a few weeks the Synapse website simply stated they no longer offer apprenticeships (although the ‘Synapse academy’ is still referred to on the Elmfield Training contact us website page). FE Week also noticed that the website for the qualification awarding organisation Skillsfirst looked similar to the Elmfield website, and they operated out of the same building in Birmingham. Companies House confirmed that the founder and owner of Elmfield Training, Gerard Syddall, had also established Skillsfirst in 2009.

One year Elmfield job to monitor the ‘certification of 100,000 Morrisons colleagues’

At the same time as FE Week was writing about Synapse, Elmfield Training were also advertising a 12 month fixed term contract for a data analyst that would ‘keep up to date reports on the sign up, assessment, sign off and certification of 100,000 Morrisons colleagues’. Click here to see the advert.

From zero to nearly 18,000 apprenticeship starts aged 25+ at Morrisons in nine months

A Skills Funding Agency response to a Freedom of Information request made by FE Week, dated 29 June 2011,  stated that Elmfield Training had not delivered any apprenticeships at Morrisons for those aged 25+ in the 2009/10 academic year. However, the FoI response also said that in the first nine months of the 2010/11 academic year they had started 17,870 apprentices aged 25+ on ‘Level 2 with over 99% delivered in retail’. In the same period they had started just 290 apprenticeships aged 16-18 and 2,220 apprenticeships aged 19-24.  Click here to download the SFA FoI response in full.

Duration planned as 56 weeks but taking on average 28 weeks

The FoI also stated that whilst the planned duration was 56 weeks the Elmfield Training apprenticeships were taking on average exactly half that, 28 weeks (six months). Read the FE Week article published on June 30 2011 here.

Elmfield Training 19+ apprenticeship allocation increases mid-year from £9m to £27m

The Skills Funding Agency allocation spreadsheets show that at the start of the 2010/11 academic year Elmfield Training had a £23,860,293 allocation with the North West region. This included £9,33,478 for 19+ apprenticeships. The quarter two revised allocation shows that their allocation had been increased to £42,896,356 including a rise to £26,941,086 for 19+ apprenticeships. Therefore within six months of having their first direct contract with the SFA, Elmfield Training saw their 19+ apprenticeship allocation increase from just over £9 million to nearly £27 million. Given the funding for apprenticeships is paid in full for early completers, it strongly suggests much of this allocation increase relates to the Morrisons provision, as it was being delivered in half the planned time.

Elmfield Training has first Ofsted of their own, and graded ‘Satisfactory’

It came as a surprise to us at FE Week that not only was Elmfield Training’s first direct contract with the Skills Funding Agency worth over £42 million by 2010/11 quarter 2, but they had never been inspected by Ofsted as a direct provider. After our initial enquiries in June, Elmfield were inspected by Ofsted on 25 July 2011. The report (click here) graded the provider 3 out of 4, and included the statement: “Elmfield has strong ambitions for the development of the business and has managed the corporate infrastructure well to respond to the significant increase in the size of the business. However, the ambition for learners in retail programmes is not sufficiently challenging.” and “At Morrisons, learners access a training programme that is well structured. The quality of assessment is satisfactory overall, with learners in business, administration and law benefiting from well-planned assessment. Retail employees undertake a timely initial assessment of their literacy and numeracy needs but the results are not always used to develop their individual knowledge further.” It later added: “The provision adequately meets the needs of retail learners. They are very positive about the qualifications they achieve. However, progression routes are underdeveloped” and “The quality of information, advice and specialist support for retail learners is not adequate. Induction does not provide enough programme information to prospective learners. Elmfield’s strategy for providing specialist support is also underdeveloped.”

More assessment than training (rebadging of Train to Gain)?

The Ofsted report quotes suggest that the Elmfield Training programme at Morrisons is satisfactory at the assessment of learners, but less so at other aspects such as developing knowledge or specialist support. This is corroborated by Morrisons themselves. At the BIS Select Committee session the Morrisons HR Director claimed that the supermarket does the training, and Elmfield over-sees the national accreditation. If it is simply an assessment based model of apprenticeship delivery, with little off-the-job training, this would explain the ‘efficiencies’ (thus profit) and ability to deliver in an average of 28 weeks.

The Elmfield Training £12.3m (36%) profit, £3m post-tax dividend and ‘luxury homes’

Mr Gerard Syddall, the founder and 95 per cent shareholder of Elmfield Training, told the BIS Select Committee on 27th March 2012 that all company income came from the Skills Funding Agency (i.e. none of the employers they work with pay them a training fee), and there was much discussion about their last set of accounts filed with Companies House (see profit and loss figures below). Click here for the FE Week write-up. The TES also published an article (click here) in November 2011, which detailed ‘luxury homes’ purchased by Elmfield Training, a topic not raised by the BIS Select Committee.

Deadweight confirmed at the BIS Select Committee

It is not a nice term, but ‘deadweight’ is used to describe government funded training that would have happened regardless of the public money. The Train to Gain scheme was heavily criticised for deadweight, and at the BIS Select Committee hearing on 27th March 2012 the HR director of Morrisons confirmed that their training would have happened anyway, with or without the Skills Funding Agency funding.

Two questions for the government:

1. Why did such a large volume with a single employer not go through a tendering process to secure best value and an employer contribution? In fact, why was Elmfield Training given an allocation at all given most large employers (eg McDonalds and BT) have their own Skills Funding Agency contract? The National Employer Service could have negotiated rates, rather than contributed to an Elmfield Training 36 per cent profit margin (Gerard Syddall told the BIS Select Committee he could not to be blamed for his profits given the Skills Funding Agency paid national rates).

2. Given the vast majority of Morrisons’ apprenticeships were for existing staff, and Morrisons does not make a cash contribution to Elmfield Training, does this not break European rules on State Aid?

What next?

History has shown us that the owners of very large training providers look to sell-up and move on before profit margins are squeezed by changes to over-generous rates and or rules. FE Week is led to believe that Gerard Syddall is already in discussions with at least one company to that effect.

Please do leave a comment of your own below.

 

Nick Linford, editor of FE Week

Adult apprenticeship starts continue to increase rapidly

Provisional figures show apprenticeship starts for those aged 25 over increased by 48 per cent in the first half of this year.

The increases were revealed in the Data Service Statistical First Release published today.

For the first two quarters of 2011/12 (Aug 2011 to the end of January 2012) in total 256,500 apprentices started, a 20 per cent increase on the same period last year.

Comparing these provisional figures with the final figures for the same six month period in 2010/11, 16-18 year-old starts have increased one per cent, 19-24 year-old starts have increased 13 per cent and 25+ starts have increased 48 per cent to just over 100,000.

The continued growth of adult apprenticeships this year follows significant increases last year, as in 2010/11 there were 182,100 apprenticeship starts for those aged 25 and over, a rise of 270 per cent compared to 2009/10.

Gordon Marsden, shadow minister for FE contacted FE Week following the release of the figures.

He said: “The latest apprenticeships figures indicate the government is still failing make any real progress in increasing 16-18 apprenticeships and limited progress in the key 19-24 age range.

“The majority of this increase is fuelled by the continued growth in  25+ apprenticeships – most of which would have been previously been categorised as train to gain –  and even these will be at risk when the government introduces its controversial FE loans proposals for apprenticeships at Level 3 and above.”

Panorama takes a look at The Great Apprentice Scandal

The reporter behind the investigative look at apprenticeships has lifted the lid on what viewers can expect when tuning into the show next week.

Apprenticeships will be thrown into the spotlight when BBC’s flagship TV show Panorama presents The Great Apprentice Scandal at 8.30pm on BBC One.

The billing pledges to look at the “story of poor quality training, of disappointed young people, and highlight the example of some training companies, who are making a killing out of public funds” in the half-hour long show.

Reporter Shelley Jofre will also speak to “insiders who are blowing the whistle and hears claims of forged and doctored paperwork and of apprentices who are entering the world of work without proper training, work experience or qualifications.”

Today, Ms Jofre gives FE Week an exclusive insight into the programme.

She said: “We’re looking at a variety of private training providers from relatively new, small companies to big household names; some that employ a few hundred apprentices at a time, to those who employ tens of thousands.”

I was surprised to find out how little scrutiny there appears to be of some of the subcontractors.”

Ms Jofre admits that prior to investigating apprenticeships for the show, which began back in October, that she “didn’t know much about apprenticeships” but quickly became fascinated by the subject as she started to dig deeper.

She said: “I didn’t know much about apprenticeships before I began to do the research for the show; probably like any person on the street.

“I thought I knew what an apprenticeship was, involving a school leaver doing three or four years learning a craft and doing block release from college.”

She added: “I was fascinated; the further you look at the story behind the numbers, the more interesting I thought it was.”

Key areas covered in the show, she says, include a lack of jobs for learners while undertaking their apprenticeship and issues with subcontracting.

Ms Jofre said: “General themes covered include taking a look at the quality of some apprenticeships.

“I was astonished to find that in England and Northern Ireland that there have been apprenticeships where there’s no employer involved.

“I know the government has taken action about that to say that everybody must have an employer, but it seems remarkable that that was even called an apprenticeship.

“We spoke to some students involved in this and the one thing they thought was lacking was work experience, which is what you think an apprenticeship is all about.”

She added: “And then we are taking a closer look at the issue of subcontracting.

“I was surprised to find out how little scrutiny there appears to be of some of the subcontractors.

“What also surprised me was there’s a large amount of public money involved and the big number of learners who get on subcontracted apprenticeships and they leave feeling disillusioned.”

It also looks at learner views, with Ms Jofre adding: “Young people are saying ‘I want to learn on the job from somebody that knows what they are doing and have career progression and have a secure future’.”

Ms Jofre hopes the show will add to the debate on apprenticeships.

“I realise there’s already a lot of scrutiny of the apprenticeship ‘brand’ going on and I would hope our film would add constructively to that debate, particularly in terms of hearing from young learners themselves.

“There are a lot of high-quality apprenticeships out there, but it’s easy to forget that for each apprenticeship that doesn’t deliver – and we’ve found quite a few – there’s a real person behind that story who embarked on the training with high hopes,” she said.

 

College blames government cuts for redundancies

Sunderland College has today announced that it intends to make 36 people redundant as part of a bid to save  £2.26 million in 2012/13.

The cuts have also led the college to review job descriptions for all teaching staff with a proposal to put in place a number of pay bands.

New descriptions, say the college, will be important to help secure long term future by delivering a more efficient curriculum model and bringing payscales in line with other colleges.

Angela O’Donoghue, principal of Sunderland College, said: “Due to government funding cuts, we have been required to undertake a review of our staff job descriptions and department structures to ensure that we can continue to deliver excellent education for our students.

“This extensive work has concluded the need to change both.

“Regrettably the impact of these cuts has meant that the changes we need to implement will lead to 36 redundancies.”

She added: “Following a meeting with unions and staff this morning to explain the situation we have released a Section 188 notice which will launch the 90-day formal consultation process while we work extensively with unions.

“This is a difficult decision and one that is not taken lightly as we know every member of staff works hard to make our college an inspirational and dynamic place for our learners.”

To reduce the number of compulsory redundancies, the college has announced a programme of voluntary redundancies.

However, they insist that the level of service to students and customers will not change.

The principal added: “The college’s vision has always remained the same despite the tough times in which we operate.

“We are a forward thinking education and training provider, dedicated to offering the very best for our learners to ensure they achieve outstanding results.

“I would like to reassure our students and customers that our service will not change; nor will they be affected in any way as a result of this, thanks wholly to the dedication and commitment of our professional staff, and the strategic plans we have in place to continually improve the college in the future.”

The college’s senior management team will now enter a 90 day consultation period with the Unions.

They have also met with every member of staff at risk, to ensure they are fully aware of their position during this course of action.

Race on to crown top apprentices and trainers

The search is now on to find the country’s top apprenticeship and training champions.

For the first time, the National Training Awards and National Apprenticeship Awards have joined forces and entries are now open to compete to be named ‘the best of the best’ on a regional and national level.

Both awards are run by the National Apprenticeship Service (NAS).

John Hayes, further education, skills and lifelong learning minister, said: “Skills are vital because they encourage ambition and enterprise and help drive economic growth and social renewal.

“These joint Awards offer a great platform for young people and employers to gain recognition not just for excelling in their chosen field, but for playing a leading part in that vital process.”

The National Training Awards is seeking entries from organisations that have delivered outstanding training programmes.

At the same time, the National Apprenticeship Awards is looking for the country’s most outstanding apprenticeship employers and apprentices.

For the second year running the very best employer category entries will also have the additional bonus of featuring in the prestigious annual Top 100 Apprenticeship Employers list.

Joe Price (20, pictured above competing at WorldSkills London), who works for Shropshire based construction firm J R Slee Building & Joinery Contractors Ltd, was delighted to be crowned Advanced Apprentice of the Year at last year’s Awards.

He said: “My Apprenticeship has been one of the best things I have ever done.  It has given me the opportunity to pursue a worthwhile career in a field I love and I have achieved so much is such a short space of time.

“Winning the award was a real honour and is a reflection of the high quality training and support I received from my college, work mates and employer.”

This year the Award winners will have the honour of celebrating their success together at Europe’s largest skills and careers event; The Skills Show – at the NEC Birmingham on November 14.

The show, which is set to become an annual event, is designed to shine the spotlight on education and skills.  It is part of a new era for skills which includes improved quality Apprenticeships and recognition of the vital importance of skills in this country.

David Way, chief executive of NAS, said: “The National Apprenticeship Awards and National Training Awards recognise the crucial role skills play in helping individuals develop fulfilling careers, driving competitiveness and fuelling economic growth.

“Entering is a real opportunity for employers and individuals to gain the recognition they richly deserve for building the national skills base, and sharing centre stage at such a prestigious event will be a fitting tribute.”

To find out more about how to enter both the National Apprenticeship Awards and/or the National Training Awards visit apprenticeships.org.uk/awards.

Entries close on Friday May 25.

Government could remove obligation for teachers to register with IfL

Teachers will no longer have the statutory obligation to register with the Institute for Learning (IfL) under plans revealed today by the government.

The news follows the release of recommendations in the interim report of the independent review of professionalism in the further education and skills sector, which was chaired by Lord Lingfield.

As a result of the recommendations, the government will “set in motion a formal process of consultation” with the “view” to taking away the obligation for teachers to sign up to the membership body, which has been a regulation since 2007 and is in place until September 2012.

The government will work with sector bodies, the IfL and other organisations directly affected by the review’s recommendations, before making a more detailed statement on its response and plans for implementation.

Minister for further education, skills and lifelong learning John Hayes said: “Moving away from an approach that enforces professionalism through regulation, to one that gives colleges and providers the freedom to decide how best to achieve high standards of teaching and learning is consistent with our policy of giving colleges freedom and power.

“It is also important that we empower staff to take responsibility for their own professional development – supported where they choose by voluntary professional body membership.”

A final report, which will consider professionalism more widely, will report in the summer.

The main recommendations from the interim report are:

  • Continued phasing out of state grant funding to the IfL, with support for professionalism among FE staff to be provided by the Learning and Skills Improvement Service (LSIS) from September 2012
  • The last increment of transitional funding for the IfL should be used to refund part of the second year of fees paid by FE staff
  • Revocation of The Further Education Teachers’ Continuing Professional Development and Registration, England Regulations and The Further Education Teachers’ Qualifications, England, Regulations, replaced with largely discretionary advice to employers on appropriate qualifications for staff and continuous professional development
  • Simplification of and re-naming the in-service teaching qualifications
  • An appropriate government body should take on responsibility for keeping a register of staff who have been found guilty of gross misconduct by the authorities, so that they may be excluded from future employment in the FE sector.

Mr Hayes said: “With the benefit of this interim report, we can take the necessary steps to ensuring further education professionals are at the forefront of teaching excellence.”

The IfL, meanwhile, has confirmed it will again operate as a voluntary, professional membership organisation.

Toni Fazaeli, IfL’s chief executive, said: “IfL has done everything asked of it in terms of the regulations, and more: registering teachers and trainers; supporting teachers’ continuing professional development (CPD); conferring the professional licensed practitioner status of Qualified Teacher Learning and Skills (QTLS); and undertaking additional research and development to support professionalism in the sector.

“The review’s report makes the mistake of conflating IfL with the regulations and in condemning the latter criticises IfL as if it were responsible for them. This is not the case. Governments make regulations and are responsible for ensuring that they are enforced.”

Sue Crowley, IfL’s elected chair, added: “Despite my grave concerns about the recommendation that initial teacher training should be optional, I am optimistic about the future of the teaching and training profession in further education and skills.

“This optimism is born of witnessing the expertise, deep professional commitment and resilience that teachers and trainers demonstrate in their practice, week-in, week-out, for the benefit of millions of young and adult learners.”

The University and College Union (UCU), which has campaigned against fees for membership to the IfL, has welcomed the news.

UCU general secretary, Sally Hunt, said: “We are pleased that the panel has recognised compulsory membership of the IfL is a bad move. We are also delighted that the relatively small number of people who did pay the fee will now be reimbursed.

“Boycotting the IfL was not a decision UCU members took lightly, but to be effective as a professional body it must enjoy the confidence of the majority of practitioners.

“Today’s recommendations are a vindication of the members’ boycott and we look forward to playing a full part in the review of professionalism in further education.”

MP accuses Elmfield Training of ‘rip off’

The boss of Elmfield Training Ltd has been accused by an MP of a “rip off” over his firm’s high profit margins which have been generated by the public purse.

Ged Syddall, founder and chief executive officer of Elmfield Training Ltd, was joined by Norman Pickavance, HR Directer at Morrisons, to give evidence to the MPs on Business, Innovation and Skills (BIS) Select Committee at the Houses of Parliament this morning, and confirmed he received 95 per cent of a £3 million dividend for their 2009/10 financial year.

The news came during the fourth evidence session of the committee, which is leading an inquiry into apprenticeships.

When asked about how much of the £12.3 million pre-tax profits made by Elmfield Training Ltd was government money, Mr Syddall said: “It was all government money.”

Committee chair Adrian Bailey MP said that the profit figure amounted to a 36 per cent margin for the academic year.

The reasons behind the margin, Mr Syddall said, were due to “natural efficiencies” of dealing with large employers.

Quite frankly that much money made out of the business of your kind is a rip-off.”

Mr Syddall, although unable to provide a profit figure for Elmfield Training in 2010/11, said that this year’s margin would be “13.8 per cent” and explained that the decreasing margin was down to a reduction in rates.

He said: “We get paid 25 per cent less now than we did in 2009/10,” before Mr Bailey added: “But you’re still making 13.8 per cent (margin).”

The head of the provider, which claims to be the “fastest growing vocational training provider in the UK”, was also questioned about his pay and dividends.

He said: “Over last four years we’ve declared one dividend which was £3 million, which equated to about 15 per cent of distributable profits.”

Mr Syddall added: “I set this business up from nothing and now we have 750 people. The other thing we have done over the last three years, 40 per cent of post-tax profits have gone into social impact programmes, which helped thousands of young people back into employment.

“From every £1 I’ve taken out in the last three or four years, I’ve put £2 back to helping other people who have not been as lucky as me.”

He then confirmed that £75,000 is his basic salary.

Select committee member Brian Binley MP, who has set up two companies, said: “We have never got anywhere near the profit levels you are talking about.

“Quite frankly that much money made out of the business of your kind is a rip-off.”

He also added: “I do not see when you’re a large employer of people that you can make that sort of money.”

Mr Syddall said: “The year we are talking about that profit level was made was 2009/10. We didn’t set the rates.”

However, Mr Binley jumped in to ask: “So you overcharged?” before Mr Syddall said: “No we didn’t set the rates, so the rates were standardised.”

Again, Mr Binley asked: “You were overpaid?”

I set SkillsFirst up because I thought there was a gap in the market.”

This time, Mr Syddall said: “Or the state paid too much money, because it didn’t recognise that there are efficiencies in this kind of delivery model.

“Again, I don’t think there are many businesses out there who have put £6.5 million of its own money over the last three years supporting programmes that have helped thousands of people.”

Mr Binley said: “That’s great, but there aren’t many apprenticeships out there making the sort of bottom line that you’re making.

“You can understand why people are suspicious though, can’t you?”

The focus of the session shifted to Skillsfirst Awards, an awarding body set up by Mr Syddall, and if it represented a conflict of interests.

He said: “It is no different for instance than City & Guilds and City & Guilds for Business, who deliver Asda. It is no different than EdExcel and Pearson in Practice.”

Mr Syddall said that he was “encouraged to broaden the awarding body market by the government” before adding: “I set SkillsFirst up because I thought there was a gap in the market.

“That is now a very successful awarding body. It deals with 30 organisations, including ourselves.

“There are no rules from Ofqual to say we can’t do it. There is very robust and rigorous conflicts of interest policies that we adhere to.”

Mr Syddall also confirmed that the Skills Funding Agency doubled its contract with Elmfield Training to £40m half way through 2010/11 due to the volume they were delivering, rather than the time period they were operating to.

The topic moved to Elmfield Training’s satisfactory Ofsted grade, which Mr Syddall defended, but it was not long until the conversation moved back to the subject of the provider’s dividends.

Mr Binley said: “I really do want to make sure that the taxpayer is getting real value for money.”

The MP told the session that as well as the profit and the profit margin, a total of £6.5 million went into taxation and dividend, before asking where it went.

Mr Syddall confirmed the dividend was £3 million after tax, and that there are four shareholders in Elmfield Training Ltd, but that he holds 95 per cent of shares.

Mr Binley: “I think it’s right and proper to get that as evidence because it does give us an idea of whether the taxpayer is getting value for money.

“I understand your side of it, but I think there’s a doubt in terms of the amount of money that you made in that year.”

Mr Bailey, towards the end of the session, asked about the financial situation of Skillsfirst Awards.

Mr Syddall confirmed that, as shown in their last published accounts, the firm made a loss.

However, for the following year, he said: “About a couple of million turnover but I’m not sure on profits. About £1 million.”

He then confirmed that he was the only shareholder of the firm.

A4e must be exluded from prison education contracts, say UCU

The University and College Union (UCU) say allowing A4e to deliver new prison education contracts will bring offender learning into ‘disrepute’.

The union will be writing to John Hayes MP, minister of state for further education, skills and lifelong learning, to recomend that the welfare-to-work provider be removed as the government’s preferred bidder.

The response follows fresh revelations, as reported today in The Independent, that A4e was aware of potential fraud and malpractice.

Sally Hunt, general secretary of the UCU, said: ‘It seems farcical, especially in light of these new damaging revelations, that A4e is still the government’s preferred bidder to run £30m prison education services in London and the east of England.

“A4e must be excluded immediately or offender learning risks being brought into disrepute.”

“For the sake of learners and staff, ministers simply cannot afford to delay any further,” Sally Hunt added.

“They must intervene immediately to ensure the contracts are re-tendered.”

Union members who work in prison education will meet today to discuss the investigation into A4e.

UCU say they expect members to back the call for A4e to be excluded from delivering any new contracts.

Related articles:

SFA auditors assigned to A4e
A4e included in preferred prison education bidder list
Families tsar to step down amid fraud allegations

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