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FE colleges urged to adopt new flag and anthem

Colleges will be urged to help solve FE’s “Cinderella complex” with a bold new marketing campaign that includes a sector flag.

Principals will also be asked to adopt a sector “anthem” for use as their institutions’ telephone hold music and for official functions.

The song, a “re-imagining” of S Club 7 hit Reach, has already been recorded with vocals by former Four Poofs and a Piano singer Ian Parkin.

The campaign is aimed at attracting more students to FE and boosting the sector’s profile.

It is being spearheaded by the Association of Colleges and is due to be launched today.

Association chief executive Martin Doel (top left, displaying the new flag alongside FE Week editor Nick Linford) said: “Just recently, speaking to the Education Select Committee, even Ofsted’s Sir Michael Wilshaw made reference to FE’s Cinderella complex — how, despite the essential work it does, it can sometimes seem neglected compared to other parts of the education system.

“We’ve taken great strides in overcoming this and will continue to do so, but after hearing Sir Michael’s comments I thought maybe we should try a new and different tack.”

He added: “The flag was the first element that came to mind because the sector doesn’t have a unified symbol.

“The thinking behind it was very much inspired by the popularity of the London Olympics design and linked to that was the anthem idea.”

London-based firm Pink Salmon Media donated their time to designing the flag and employed Ivor Novello award-winning composer Paul K Joyce to write the anthem, provisionally named Reach For The College.

I ended up finding a singing voice I never knew I had” Martin Doel, AoC

Mr Joyce said: “I hope the anthem makes people smile but I also hope it encourages them to really think about further education as an option.”

His previous credits include Can We Fix It?, the theme tune for children’s TV show Bob the Builder, which sold more than a million records and was the biggest selling single of 2000, and The Snow Queen, a stage show and animated film based on the Hans Christian-Anderson story, featuring Juliet Stephenson and Patrick Stewart.

Shane Palmer, Pink Salmon managing director, said: “It was an honour for us to be appointed this task and I think our team has produced a stunning image for the FE sector to be proud of.

“We have utilised the profile of a mountain to signify the uphill journey to improvement and placed a flag on top of the mountain to signify achievement.

“Having the flag within the flag is also redolent of the learning that takes place within the learning environment because lecturers are on their own journey of discovery, as we all are.”

She added: “I’m especially pleased with Paul’s re-imagining of the S Club 7 classic Reach, which made it all the way to number two in 2000, for the sector anthem.”

Colleges will be able to register to use the flag and the anthem on a special website due to be launched next week.

Mr Doel said: “The anthem has already been recorded and I’m sure it will surprise many with just how catchy and upbeat it is — and that’s something that rings true for the sector and how positive we want to be about it.

“Recording it was also an amazing experience. I only went along to the studios to oversee production and I actually got asked to do some backing vocals — I ended up finding a singing voice I never knew I had.”

Ian Parkin recording Reach For The College at a studio in Soho, London

 

Words to Reach For The College

When your work leaves you feeling blue,

Or you’re leaving school, FE will be there for you,

We can help, free your hopes and dreams,

With an apprenticeship, or a traineeship

 

We’ll help you find employment,

Upskill, or learn a new trade,

Learn in college or workplace,

Skills for the economy so

 

Reach for the college

Climb the FE mountain higher

Reach for the college

Learn to your hearts desire

Reach for the college

And whichever future best suits you

We’ll help your dreams to all come true

 

Don’t fret if you’re over twenty three,

There’s a special loan, that can help you pay fees,

Earn and learn, with an apprenticeship,

Build up that cv, train for a vocation,

 

If you want to do cooking,

Hair styles, finance or building

Never ever forget that

You can learn this with FE so

 

Reach for the college

Climb the FE mountain higher

Reach for the college

Learn to your hearts desire

Reach for the college

And whichever future best suits you

We’ll help your dreams to all come true

 

Doesn’t matter if you’re young or old,

There’s more than one way you can reach your goal,

If work or uni’s what the future holds

There ain’t nothing you can’t be

With the whole world of FE

I said reach

 

Climb the FE mountain (reach)

Reach for new skills (reach)

Follow that pathway

And your dreams will all come true

 

Reach for the college

Climb the FE mountain higher

Reach for the college… [Chorus x2]

 

Doesn’t matter if you’re young or old,

There’s more than one way you can reach your goal,

If work or uni’s what the future holds

There ain’t nothing you can’t be

With the whole world of FE

I said reach

 

Climb the FE mountain (reach)

Reach for new skills (reach)

Follow that pathway

And your dreams will all come true

 

Reach for the college

Climb the FE mountain higher

Reach for the college… [Chorus x2]

 

 

New FE commissioner could shut failing colleges

A powerful commissioner who can call for a college to be shut down will be introduced under tough new further education rules due to be announced today.

The FE Commissioner will be sent in if a college is graded ‘inadequate’ by Ofsted, is in financial trouble or is failing to hit learner success targets.

They will report directly to Ministers with the aim of turning the college around within a year.

They could call for institutions to be slapped with ‘Administered College’ status, thereby losing powers such as staff changes, expenditure or transfer of assets.

They could also recommend governors be kicked out, but ultimately they could also call for a college to be dissolved.

Skills Minister Matthew Hancock has announced the intervention measures under the government’s new Rigour and Responsiveness in Skills strategy, along with £214m of investment in 47 colleges.

We are interested to know more about the role of the FE Commissioner”

“Where colleges are failing learners we will be knocking on their doors and take swift and effective action,” he said.

“It is a dereliction of duty to let failing colleges teach young people. We will not fail in our duty to act.

“All providers should meet tough standards of rigour and responsiveness. Through these reforms we will be able to intervene without hesitation where they fall short.”

The Shadow Minister Gordon Marsden told FE Week he was concerned about the timing of today’s announcement, saying:when Ministers return to Parliament after Easter they will have to answer detailed questions on their so called new strategy which should properly have been announced when Parliament was sitting.”

Mr Marsden went on to question if a “new FE Commissioner would cut across Ofsted’s powers and remit and be accountable to MP s and the Select Committee?”, and called for “maximum safeguarding of quality and transparency for college learners and staff in any new set up with no aping by the Skills Minister of the micro- meddling practised by his boss in the Education Department , Michael Gove”

The commissioner role was welcomed by the Association of Colleges, although chief executive Martin Doel also called for further clarification.

“While we wholeheartedly support the proposition that students, businesses and communities served by all colleges deserve the best, our experience is that the triggers for intervention suggested in these proposals may only be required in a very small number of cases each year,” he said.

Mr Doel added: “In the very rare instance of a significant failure there may well be a benefit to having a clear and quicker resolution and we are therefore interested to know more about the role of the FE Commissioner in this regard.”

For colleges who require improvement (one grade better than inadequate), Ofsted will provide enhanced support and work with them on a development plan.

But the new skills strategy also includes stronger action to support good and outstanding colleges.

Lynne Sedgmore, executive director of the 157 Group, said: “We support the development of a tough, but fair approach to intervention when underperformance is identified.

“An FE Commissioner with a clear remit and a due process for intervening in the best interests of students and all stakeholders will help such colleges. For the reputation of the sector, that has to be good.”

Meanwhile, the funding announcement covered £77m of new capital funding to be matched with £137m investment from colleges. It will be allocated through the Skills Funding Agency to support projects ranging from a construction training centre to an automotive technology hub.

The funding is in addition to the £110m of the Enhanced Renewal Grant (ERG3) for 56 colleges announced in November. It means that in 2012-13, the government has invested £187m alongside college investment of £439m to enable important capital works of more than £625m.

Mr Doel said: “This new investment in college capital is a very welcome acknowledgement of their contribution to economic recovery — new buildings and facilities improve the student experience and help attract further investment from business.”

Mrs Sedgmore added: “It is good that the strategy acknowledges the vital role that colleges play in the skills development of individuals and localities. The additional capital investment in 47 colleges is recognition of that good work.”

A government spokesperson said it was hoped the FE Commissioner would be recruited by June with the new intervention arrangements in force from August.

Report calls for National VET Centre

The creation of a national centre for vocational training has been recommended in a report by the Commission on Adult Vocational  Teaching and Learning (CAVTL), published today.

The National Vocational Education and Training (VET) Centre would champion research and development of vocational pedagogy, the report suggested, and would develop a regional network of centres to showcase excellent vocational teaching and learning.

The commission’s chair, Frank McLoughlin CBE, said: “It’s clear there has to be something to hold the centre of the development of the VET system, for things like curriculum design, continuing professional development for staff or technology development.

“All the countries recognised as having best practice, Germany, Switzerland, Demark, have national VET centres or institutes . . . it’s really important for training providers, employers, and people delivering technology to work together.”

The report proposes that any national centre should be developed jointly by training providers, employers, the FE Guild and government, who would work with university and international research experts.

Institute for Learning chief executive Toni Fazaeli welcomed the proposal, saying the time was right for a greater national commitment to FE research.

She added: “Learners and employers rightly expect the practice of teaching, training and learning to be based on sound and groundbreaking research and evidence, rivalling the very best in the world.

There is a caricature that colleges and training providers are just qualifications machines.

“For too long, despite some outstanding contributions, we have lamented the relative paucity of university-led research focusing on FE compared with schools and higher education.”

Mr McLoughlin said the centre could also help with the implementation of the commission’s recommendations around the availability of technology and industry standard facilities for learners.

“The use of sophisticated digital simulation is transforming the place of work, for example around artillery or aero engines,” he said.

“Digital simulation needs a significant investment . . . colleges, training providers and employers could collectively lever money in to the National VET Centre.”

The report also called for the sector to adopt the concept of the relationship between employers and vocational training providers as a ‘two-way street’, where employers were not just customers of vocational education, but were engaged at every level in the creation and delivery of programmes.

“There is a caricature that colleges and training providers are just qualifications machines, separated off from employers,” said Mr McLoughlin.

“It’s largely not true but there are many more opportunities to ensure colleges, training providers and employers work hand in hand.”

Other central recommendations include a nationally specified curriculum where elements could be tailored to local demand  and the introduction of Teach Too, a training scheme to ensure trainers have a dual professionalism as both teachers and experts in their field.

Mr McLoughlin said: “There’s a big prize here. We’ve got the elements of a world-beating vocational system. The measure of the success of our recommendations will be that in 10 years, nobody goes to Germany, Denmark or Switzerland. Instead people will visit the UK to see how we do it.”

Schools advice plea as 16 to 18 apprenticeships keep falling

A continued drop in 16 to 18 apprenticeship starts has prompted a call for the government to clampdown on schools that are failing to promote vocational options.

The number of under 19 apprenticeships started in the first half of this year was provisionally put at 69,600 — a 12 per cent drop on last year’s provisional figure of  79,100.

It comes just two months after the government revealed under 19 apprenticeship starts had fallen for the first time in three years — from 131,700 in 2010/11 to 129,900 last year.

A spokesperson for the government said: “Sixteen and 17-year-olds face tough competition to secure apprenticeships in a difficult economic climate.

“We are providing grants to encourage smaller employers to take on young apprentices and the National Apprenticeship Service [NAS] has increased outreach to employers and is running local and national campaigns to encourage them to offer apprenticeships.”

She added: “We will build on this experience as we launch our traineeships programme in September, which will give young people the skills and experience they need to help secure a job or apprenticeship.”

However, a spokesperson for the Association of Employment and Learning Providers (AELP) urged the government to ensure schools promoted traineeships.

He said: “Traineeships will be important in trying to reverse the 16 to 18 fall.

“In fact, provided the world at large knows about them, they will be a very important alternative option to sixth forms if it is true that schools are now using the introduction of Raising the Participation Age as an excuse to fill their sixth forms next September without offering impartial advice about other post-16 choices.

“Our members are increasingly concerned that many 16-year-olds are only hearing one message which is ‘You must stay on in school for another year’. This has to be addressed quickly.”

The AELP’s call for action comes just two months after House of Commons Education Select Committee chair Graham Stuart MP questioned schools who, he said, “put their own interests ahead of that of their pupils, restrict access to other education providers and make the filling of their sixth form places more of a priority than their statutory duty to provide independent and impartial advice and guidance for pupils”.

Teresa Frith, Association of Colleges senior skills policy manager, said: “While an initial reaction might be to blame a lack of available placements, quite a few of our members are finding it difficult to find young students who are ready to put in to those placements.

“This is a fairly recent phenomena and suggests there is a real need for traineeships. Why young people are unready for placements on apprenticeships is an area that warrants further consideration.”

Nevertheless, the AELP welcomed a rise in the number of 19 to 24 apprenticeship starts — up 6.5 per cent to 82,100 for the first half of this year.

Its spokesperson said providers deserved a “great deal of credit for encouraging employers to take on more 19 to 24 apprentices”.

The overall number of apprenticeship starts grew from 457,200 in 2010/11 to 520,600 last year.

However, according to the latest Statistical First Release, the overall number of apprenticeship starts so far this year was down on the same period for 2011/12.

The provisional figures show that across the age ranges there was a 4.5 per cent decrease to 245,000 starts for the first half of this year.

“The Tory-led government needs to stop being complacent over these figures and recognise we need a step change to boost apprenticeship opportunities,” said Shadow Skills Minister Gordon Marsden.

“Yet only two weeks ago, they voted against our proposals to use public procurement to create thousands of new apprenticeships for young people and deliver that step change — an action that is even more incredible when you consider the numbers of apprenticeships for young people are down 12 per cent.”

David Way, chief operating officer at NAS, said: “Our new statutory standards are ensuring higher quality in apprenticeships which is essential for both the apprentice and the employer.

“We are seeing a short term impact on the number of people starting an apprenticeship as some delivery models adjust. Raising standards is crucial to securing the longer term success and growth of apprenticeships.

“We are working hard with employers and training providers to increase the number of young people who are ready and able to take up apprenticeship opportunities. This work includes a dedicated marketing campaign targeting employers and raising the profile of apprenticeships to young people considering their career options.

“Our online recruitment service, Apprenticeship Vacancies, is matching thousands of young people to suitable opportunities.

“In addition, the apprenticeship grant for employers has now supported 25,100 new apprenticeships, of which 65 per cent are 16 to 18-year-olds.”

Skills Minister Matthew Hancock added: “The action taken to increase the duration of apprenticeships and improve quality means that numbers are shifting towards more higher level apprenticeships.

“We are reforming apprenticeships to make them more rigorous and responsive to the ever-changing needs of the modern workplace.”