The apprentice voice

Learning providers know full well the value of their provision and so too does 19-year-old apprentice James Davies

As an apprentice currently working with HIT Training, I’m lucky to have first-hand experience of working with a provider and would absolutely recommend the apprenticeship route as a credible, viable alternative to anyone who may feel that going to university or college, or settling for any old job, is not for them.

Although HIT is a leading specialist provider of work-based learning and apprenticeships in the hospitality sector, I’m working as a technical support apprentice at the company’s headquarters, in West Sussex. This means that although I have day-to-day direct links with the hospitality industry, my specific role is help maintain, support and track all of HIT’s IT equipment, and to give advice and support to any of the 400-plus staff who may be experiencing technical issues with their equipment or systems.

But when I left school my plan wasn’t to be an apprentice at all. I spent two years at art college and then went on to do a further six months at university before deciding that classroom-based learning wasn’t for me. I started to look at alternative ways into an industry that I felt I would enjoy and would enable me to develop a career.

Perhaps one of the most important qualities to demonstrate when applying for an apprenticeship is enthusiasm — it’s vital to show you have a passion for whatever industry you are trying to enter.

The value of a good apprentice can be under-rated in some industries — it would be good to see more employers from different sectors taking part in apprenticeship programmes. School pupils, too, should be given more opportunities to learn more about the apprenticeship route, so that ultimately they have a greater understanding of the options available to them and that learning and training are not necessarily only available through university or college.

Working as an apprentice really does give you the best of both worlds — I earn while I learn and all the while I can see a direct link between the skills I am learning and the way in which they contribute to the business.
Practical experience and work-based learning enables you to see straight away how certain skills can be used in the workplace and, personally, I felt that this combination of practical learning in a business environment was much more valuable to me than time spent in a classroom.

For the learner, an apprenticeship is a valuable experience as you really feel that you are contributing to the day-to-day business of your employer. For employers, investment in apprentices can really pay dividends as they develop a loyal member of staff who is totally immersed in the company culture — yet that person is also properly trained and qualified to help develop the business in the longer term.

Even though I am still a junior member of staff, HIT always welcomes my opinions and encourages me to explore new avenues for business development. I love keeping up to date with technical issues and always enjoy offering technological solutions which I feel could improve either ease of use or company productivity.

Right now I’m totally immersed in working towards my diploma in IT user skills, but once that is complete I’m planning to start a computer programming course.

And for the future? Hopefully, I’ll continue to work for HIT, but I’d also like to be able to plan my diary more efficiently to make room for my four nights a-week training in mixed martial arts and Brazilian jiu jitsu.

James Davies, technical support apprentice at HIT Training

Read the Employer’s point of view from Greggs resourcing manager, Karen walker here

The employer voice

Karen Walker is looking for enthusiasm and a willingness to learn among the learners she sees at Greggs

Greggs is a baker and a retailer with ten regional bakeries and a central savoury plant supplying more than 1,680 shops across the UK. We employ around 20,000 people.

We work with various disadvantaged work groups ranging from ex-offenders, homeless and the long-term unemployed.

With almost a million 16 to 24-year-olds currently unemployed, we want to play our part in providing training, mentoring and hands-on experience to help provide young people with a greater opportunity to get a job. So what have we done?

Working in partnership with Job Centre Plus, we offer our tailored work placement programme, A Taste of Greggs, to young people who are work-ready.

A placement can be a fortnight or four weeks and offers participants practical knowledge and skills to put on their CVs, allows us to provide them with a reference and, where vacancies have arisen, the opportunity for young people to secure employment with us.

People work in a variety of roles within our head office departments, shops and bakeries. Since launching the programme two years ago, we have been able to offer paid work to a fifth of the young people who undertook a placement with us.

We’ve had great feedback from people on the programme. They all said that without it they wouldn’t have gained valuable experience or a reference, and in a number of cases a new job.

One participant, who was offered a permanent role in our payroll function, described it as a “lifeline”.

We find that individuals who have never who have been unemployed for a long period of time find it difficult to apply for jobs through normal recruitment processes.

Without experience, employers don’t know their track record and it’s hard to establish whether they’re good at timekeeping or whether they would fit in.

To help with this, we work closely with selected work providers who source work-ready candidates for us to take through one of our group selection events, where we focus on customer service, team working and communication skills.

This enables individuals to build their confidence and gain experience of the types of recruitment processes in the jobs market.

The benefit of using work providers is that they focus on training for the skills we require in the workplace — skills such as food safety and customer service, and they help individuals develop their employability skills to help them work to a daily routine.

They also talk to them about working for Greggs, so that they know our history, roles and benefits before group selection.

Having identified a skills gap in the bakery industry, we also established a two-year apprenticeship scheme aimed at getting young people into baking.

We recruited five people onto our scheme in December 2011 in partnership with the North East Chamber of Commerce.

The apprentices have gained an NVQ in manufacturing operations and have been involved in all aspects of the bakery operation from food technology to logistics.

But we’re more interested in a young person’s employability skills than their qualifications and previous work experience. We’re looking for personality, attitude, flexibility and reliability.

We’ll look at their extracurricular activities such their volunteering achievements.

We have been able to benefit from the Youth Contract and we have reinvested this funding back into the work that we do with disadvantaged work groups, enabling us to do even more — it’s a win-win.

Karen Walker, Greggs resourcing manager

Read the apprentice’s point of view from James Davies, technical support apprentice at HIT Training here

AELP now and in the future

Traineeships were firmly among the top agenda issues for the Association of Employment and Learning Providers during opening speeches at its packed national conference in London.

Day one of the two-day conference, entitled Strictly Skills and Employment, focused on employers, providers and apprentices, while day two offered insight from government agencies and politicians.

Speakers, including the association’s outgoing chief executive Graham Hoyle, incoming chief executive Stewart Segal and association chair Martin Dunford, were introduced to an audience of more than 250, by conference chair Chris Humphries, University of West London chair.

Mr Hoyle took questions from the floor at Hammersmith’s Novotel, after what was to be his last speech before retirement.

When asked how about the risks of apprenticeships being “cannibalised” by traineeships — an unpaid scheme designed to prepare 16 to 18-year-olds for work and due in September — he said: “This is a real challenge for us.

“I have heard from one major employer who sees this as an opportunity to put apprentices through traineeships first. That’s missing the point … We absolutely have to avoid that.”

He added: “We’ve got to make sure apprenticeship-funded providers — that’s Skills Funding Agency [SFA] funded providers — are given every opportunity to deliver Education Funding Agency-funded traineeships. This is a big topical issue for now.”

The biggest challenge facing the organisation was ensuring traineeships were delivered to 19 to 24-year-olds, Mr Dunford told delegates.

The country needs a good preparatory programme for young unemployed people”

“The country needs a good preparatory programme for young unemployed people. We have to make sure we have high ambitions for traineeships — that’s the most important thing for us,” he said.

Mr Segal, due to take the reins from Mr Hoyle next month, highlighted that apprenticeships should be an “all-age” programme and employers wanted “less change, longer contracts and one funding system for all”.

“Providers have to work really hard to persuade employers to get on-board with apprenticeships. They need to know we have a long-term commitment to the programme,” he said.

“We have to balance the need to drive change and improvement with the need for certainty and confidence in the system itself.

“Employers constantly tell us the one thing they want is not to keep constantly changing the system, so when we’re driving change, we have to take an active role — only we know what it means on the ground.”

He laid out the challenges the association and its members had to take on over the next year to “have a real go” at making “big differences to people’s life chances”.

Mr Segal said: “We need to step up to the plate and set our ambitions high. And our planning advisers need longer than the next funding change.

“Can we significantly increase apprenticeships over next three years? Can we get more learners to levels three? Can we make traineeships as successful as apprenticeships? And can we make a success of study programmes?”

He said his main priorities for the next year were achieving the smooth transition from school to work and from unemployment to employment.

But, he added: “There’s a big initiative around careers in school and I don’t know that I’d give it back to schools — they’ve already got responsibility. It’s about what we’re going to do with schools. Let us work with employers and we’ll do that bit.

“We’ve got to make traineeships work. Perhaps we should be setting what the standards of them will be? We shouldn’t wait for the SFA to do that.

“I look forward to working with you all so we can make a difference to skills and employability to the UK.”

Delegates took part in workshops, including sessions on the new Education and Learning Foundation, formerly known as the FE Guild, with Association of Colleges chief executive Martin Doel and on funding with Dr Susan Pember, FE consultant and former head of FE and skills investment at the Department for Business, Innovation and Skills.

The event, sponsored by awarding body OCR, saw exhibitors from many training bodies offering delegates information on their services.

Featured image caption: Chris Humprhies chairs the AELP conference  Stewart Segal, incoming chief executive of AELP and Martin Dunford, chair of AELP

Hoyle’s last stand

Graham Hoyle gives his last speech at the AELP National Conference 2013

This year’s Association of Employment and Learning Providers conference will be the last for Graham Hoyle OBE as the body’s chief executive.

He retires in August having built up the organisation from scratch when it was formed in 2002 to a proactive body that puts forward programme and policy proposals in the skills and employment arena.

“I am pleased that my final national conference with the association reinforces the perception that we are an organisation that is always looking ahead,” said Mr Hoyle.

“The publication of our summary manifesto shows that our members are passionate about delivering skills and employment programmes which not only support economic development but also contribute to social cohesion in communities all over the country.”

His retirement follows a career that includes 20 years with the Employment Service before a move in the mid-1980s to the Training Agency, first as area manager for Devon and Cornwall, then for Gloucestershire and Wiltshire.

In the 1990s, he became chief executive of the Gloucestershire Training and Enterprise Council (TEC). He was then behind the creation of the Gloucestershire Development Agency and the 5 County West of England Development Agency.

Mr Hoyle, a grandfather, was also chair of the TEC National Council’s Education and Training Committee, before the AELP came knocking in 2002. His contribution to the skills sector was recognised in 2008 with an OBE in the Queen’s Birthday Honours for services to training.

“In 2002-03, my first year as chief executive of the association, there were 167,700 apprenticeship starts. Last year 620,600 people started training on the programme – an increase of 370 per cent in a decade.

“I believe the association and its member providers can take a large amount of the credit for this, especially in terms of securing employer engagement in the programme.

“It’s a fantastic achievement but my message is simple — we can and need to grow those apprenticeship numbers well into seven figures to compete with other developed economies.”
Mr Hoyle was 66 years old when his retirement was announced in March. Around two months later, his successor, Stewart Segal — a former chief executive of a major national training provider — was unveiled.

Q&A with the new AELP chief

The Association of Employment and Learning Providers is just over a month away from being headed by new man Stewart Segal. FE Week reporter Eleanor Radford spoke with him to find out his thoughts on all things FE.

What are your thoughts on the new Education and Training Foundation (formerly known as the FE Guild)?
It’s a very positive move which shows the sector and government agencies have more confidence in involving all representative bodies in developing and delivering higher standards of performance. It will mean the sector bodies work closely and will be different from previous organisations because it’ll be owned by training providers of all types.

How would you like to use AELP’s influence on the foundation’s board?
It’s very important it doesn’t have a set of standards and processes for colleges, another for employers and a third for training providers. There should be a common set for all.
We will be a strong voice representing both employers, third sector and independent training providers in that discussion.

Do you feel the level playing field with colleges has been achieved?
There’s been a huge amount of progress. However, we still need to ensure a fair and free choice for learners and employers. There should be no reason why a learner or employer should chose to go with any particular type of provider — they should have a free choice. Areas that need improving are ensuring budgets and contracts are following demand. There are still ways in which independent training providers and colleges are treated differently.

We understand the Skills Funding Agency (SFA) is debating ‘abnormal profit’ for training providers. What do you think about its interest in this?

We don’t think measuring profit is an effective way of looking at the quality and sustainability of what’s being delivered. It’s just one factor which inevitably they will look at, and we’ve always had to declare these figures. It shouldn’t be singled out with particular levels that are scored.

What are your thoughts on Ofsted and how it inspects independent training providers?
The Ofsted framework is quite difficult when ensuring both academic institutions and organisations that are jobs-focused are inspected fairly. It’s always been a struggle to ensure the framework is appropriate for all types of providers. There’s been a lot of progress, but work needs to be done so everyone understands exactly what Ofsted is looking for when it comes.

How could that be achieved?
AELP needs to do more work with Ofsted and at the same time support training providers so we can be very clear about what Ofsted is looking for. And that the SFA and Education Funding Agency’s (EFA) success measures are coherent with Ofsted, so bodies know where they stand. We have plans to do that going forward.

How do you view apprenticeships right now?
I would say they are in as good a shape as they have ever been. There’s never been such wide acceptance of the scheme — we’ve never been in a stronger place as we are now. There’s seems to be support for all age apprenticeships which we support — you’ve got to focus on a whole age workforce development to build the credibility that will allow you to develop entry points for young people.

What do you think of the apprenticeship reviews such as those carried out by Doug Richard and Jason Holt?
They have meant employer involvement will become more of a reality. But there should be a greater acceptance of the role of training providers and they should be a part of these reviews. There’s an element of trust where they should be asked to sit down and asked, with all this experience, what they think will work and won’t work.

From left: Retiring AELP chief executive Graham Hoyle and new AELP chief executive Stewart Segal, showing off a gift from FE Week: a framed ‘level playing field’ cartoon that appeared in FE Week in March

What is your view of traineeships?
A programme that’s a stepping stone for young people is absolutely a long time coming and we’ve been pushing for this. We’ve been disappointed that it’s limited in age and the type of employers who could provide it. We need to be proactive in this and give SFA and EFA the confidence to extend this to 19 to 24-year-olds.

If you were a government minister, what would be at the top of your to-do list?
I would focus on the one million young people out of employment and so would traineeships and apprenticeships would be at the heart of my work. I would ensure they were more coherent and put more resources on those programmes, making sure they are as flexible as possible.

When your time as AELP chief executive comes to an end, how would you like to be remembered?
I would like to be remembered as having ensured training providers have been a part of delivering vocational training as a real option for young people and that the programmes delivered form the basis of an all-age, all-workforce development that sits at the core of ensuring that UK industry is world class, based around skills and training.

Using technology to improve apprenticeships

We need to use technology in many different ways to improve apprenticeships says Matthew Hancock

Following the Association of Employment and Learning Providers’ annual conference I want to encourage some of our most important providers of apprenticeships and other work-related training to be open to the potential of new technology to transform their efforts to deliver knowledge and skills.

E-learning is more widely used in schools, colleges and universities than it was when the government took office. Many have already discovered how, in our digital age, it has the potential to communicate with young people especially through a medium with which they are already more comfortable than the traditional chalk-and-talk. They are seeing, too, how it can free more of educators’ own valuable time to deploy their expertise to maximum effect.

Simply put, e-learning is one of a growing range of educational strategies which institutions these days cannot afford to be unaware.

Already, three-quarters of businesses which train their staff make some use of electronic media in doing so. I want the FE and skills sector — public as well as private — to take the lead, to embrace innovation and make the most of new technology.

Understanding the different ways that diverse learners in FE can use technology and making sure that it is used in a way that improves the quality, breadth of their learning and the impact is paramount. The way in which online learning is now being used to assist the rehabilitation and reintegration of offenders, and all the challenges in terms especially of safeguarding that have had to be overcome in the process, are good examples of what I mean here.

The key will be harnessing knowledge and expertise to identify and make sense of a complex and fast-changing environment”

The culture change required to see technology harnessed more widely and more successfully is not easy. FE is innovative and responsive. Of course this needs leadership, but it also involves teachers and support staff, too — making sure they are supported, and if need be, challenged. The price is clear: better learning for students. And that, after all, is what FE is all about.

From the ways in which qualifications are funded and the rules around delivery are implemented, to the way qualifications are regulated, we must all ensure that barriers to innovation are confronted and broken down.

To understand which, if any, technologies to use is a real challenge that I’ve heard before from colleges and other providers The key will be harnessing knowledge and expertise to identify and make sense of a complex and fast-changing environment.

And we need to use technology to ensure that relevant information about apprenticeship training is readily available to such companies.

The launch of a new search tool on the National Apprenticeship Service website has been developed in response to a recommendation in last year’s Holt Report on making apprenticeships more accessible to small and medium-sized enterprises. It will enable employers of any size to access directly information about which training organisations support what apprenticeship frameworks and job roles in their area. This will make it much easier for employers to make an informed choice about which provider will best meet their needs and those of their apprentices.

Over the last century and a half, FE and skills providers have confronted innumerable challenges successfully. The challenge of seizing the opportunities offered by new technologies and of reacting to how it is changing their customer base is the latest but by no means the least significant.

Matthew Hancock, Skills Minister

AELP National Conference 2013 supplement

Download your free copy of the FE Week 16 page special AELP National Conference 2013 supplement, sponsored by OCR.

Click here to download (24mb)

Introduction

As half of the FE Week team beavered away in a London hotel room to produce this publication, the other half was four floors below witnessing the Association of Employer and Learning Providers launch its manifesto for the coming year.

It was a key moment in the opening of day one of the association’s national conference 2013.

This supplement offers an insight into the hot topics from the first day of the association’s annual conference, while examining the association’s key priorities laid out in the manifesto’s ten key points, on the page opposite.

On pages 4 and 5 we report on association’s opening speeches, with traineeships top, or thereabouts, of this year’s agenda.

We also take this opportunity to wish outgoing association chief executive Graham Hoyle a fond farewell after 11 years at the helm.

But how will his successor Stewart Segal take the association forward? And what will be his priorities? All answers are revealed on pages 6 and 7.

On page 10 Mr Hoyle shares some final thoughts on the possible risks in reforming apprenticeship funding in line with the suggestions of entrepreneur Doug Richard.

And on page 11 we learn the inside track on vocational training from an employer who’s taken on apprentices, Karen Walker, of Greggs bakers, before apprentice

James Davies, from training provider HIT, explains the situation from his point of view.

Association chair Martin Dunford takes a deeper look into the association’s new manifesto on page 12 while Skills Minister Matthew Hancock offers some insight into how technology can “transform” work- based training.

Our final expert is Michael Davis, from the UK Commission for Employment and Skills (UKCES), who champions former Dragon’s Den investor Mr Richard’s ideas for using the tax system to fund apprenticeships.

FE Week deputy editor Chris Henwood spoke to delegates to find out what they wanted the association to look at over the coming year. He also asked what they made of Mr Segal’s speech, among other probing questions. Find their answers on this supplement’s final pages.

Members don’t want major reform

A number of apprenticeship reviews over the last two years have suggested the system might be broken. There may well be issues, argues Graham Hoyle, but it certainly doesn’t need wholesale fixing

As FE Week reported at the end of May, the Association of Employment and Learning Providers (AELP) has a serious difficulty with the apparent notion that a ‘major programme of reform’ is needed for apprenticeships.

It seems at odds with the government pronouncements, in its Rigour and Responsiveness paper, that the programme works and is a success.

This is not to say we shouldn’t be looking for improvement. But the National Apprenticeship Service recently released figures showing online applications were up 32 per cent and that there was an average of 11 applicants for every vacancy.

My members noticed long ago that the fight to gain a place on an apprenticeship in some sectors and for some employers had become almost as tough as winning a place at a Russell Group university.

Entry requirements were being raised and while this has improved the perception of the programme among businesses and young people, there was a danger of a large number of young people being excluded from the government’s flagship skills programme.

This is why AELP pressed for traineeships to act as a ladder to full apprenticeship for young people who left school without the necessary qualifications.

The various reviews and inquiries on apprenticeships over the last two years have said much about provision quality and we would be more comfortable with the recommendations if they stemmed more from what is actually happening on the ground.

For example, we are told employers are not at the centre of designing apprenticeship standards and qualifications.

This is totally unfounded as Sector Skills Councils play a key role in the development and approval of all frameworks.

The Richard Review had some harsh criticisms on how the training of apprentices was assessed. But the 92 per cent satisfaction rates would indicate businesses do already trust and value the assessment delivered in apprenticeships.

Employers should be encouraged to make maximum use of the highly-experienced and skilled assessors employed by training providers.

Currently, assessments are subject to both internal and external quality assurance, being covered by the QCF regulations and with Ofqual having the statutory powers to address concerns.

This rigorous system, with a strong cadre of awarding organisations, should be retained.

The biggest challenge to building on current successes is engaging more employers.

Our training provider members work with 368,000 employers and they simply wouldn’t exist if they did not know how to engage successfully with them.

So they know a thing or two about how to sell the idea of apprenticeships to local companies and what they tell us is that the existing funding system is not an obstacle to engaging more employers; it just needs to work better.

We are therefore discussing with the Skills Funding Agency its performance management rules for next year so funding can be more easily and more quickly switched to providers who can show evidence of demand for apprenticeships.

This is a better solution than wholesale change to the direct funding of employers and on the basis of what we are hearing, the effectiveness of the Employer Ownership pilots especially in terms of outreach to small and medium-sized enterprises (SMEs), will require careful evaluation.

The direct funding option should be available to employers, but it must not be the sole funding route and we remain seriously worried this proposal would decimate SMEs’ involvement in apprenticeships.

While we must all work together to maintain standards in the programme, there is a danger of reforms leading to bureaucratic overload.

The end product of an apprenticeship must be a fully-rounded apprentice with the competencies required to do the job.

Too much regulatory concentration on process will be counterproductive.

Graham Hoyle OBE, chief executive of the Association of Employment and Learning Providers

Marc nets award for second time

A Newcastle basketball teacher has been named Coach of the Year by England Basketball for the second year running.

Marc Steutel, head basketball development coach for North East Sports Academy at TyneMet College, won last year for his work in England Basketball division two, but this is his first award in division one.

“Receiving this award is nice on a personal level, but it is more of recognition of the positive strides that the players I coach have made,” he said.

“I feel as though the success this season has brought has made me a better coach, which will benefit the students and athletes I work with at TyneMet College and Queen Alexandra Sixth Form.”

Featured image caption: Marc Steutel in action

Who cares, wins

Thomas Bampfield wasn’t fazed when actors took the part of patients in a WorldSkills caring competition in the West Midlands, going on to win the regional heat.  Rebecca Cooney reports

A West Midlands student who wants to study paramedic science has won the regional heat of the WorldSkills UK 2013 caring competition.

Thomas Bampfield, 17, who is studying a level three diploma in health and social care at Walsall College and volunteers with St John Ambulance, wowed a panel of expert judges to clinch top place.

He said: “I always looked after my nan when I was younger.

“I’d go over and make her drinks and do the gardening for her; things that she couldn’t do.”

In the first round of the West Midlands heat, held at South and City College Birmingham, Thomas had to get an actor playing an elderly person with dementia out of bed, washed, dressed and ready for daycare.

“It was a strange experience, because they were very, very good actors,” he said.

“You wouldn’t have thought they’d be
able to perform the role as well as they did,
but it just felt like real life. I tried not to look
at the judges and acted as though the person was my nan.”

For the second round, Thomas was challenged with designing a week’s diet for a young adult with learning difficulties.

“I’ve got a student placement at a special needs school, so I deal with people with learning difficulties and disabilities regularly. I didn’t feel uncomfortable or out of place.

“I mentioned to one of the teaching assistants that I was doing the competition, and she sat me down and said ‘these are the different things you could come across’ — the staff really helped and that was all in their own time.

“In the future I’d like to finish my course and hopefully go to university to do paramedic science. It’s something that I’ve always been interested in — being in St John Ambulance is a big hobby. I think going into that profession would really suit me.”

The WorldSkills caring competition aims to find the best young social care workers for adults.

Regional heats will continue until July, with the highest scorers going forward to the national finals at the Birmingham NEC this November.

The world finals will be held in Brazil next year.

Walsall College’s health and social care curriculum manager Surjit Jakhu said: “This competition gave Tom the opportunity to showcase his range of skills . . . and he did an excellent job, earning a very high score.

“He is a great role model to other male students looking to study health and social care.

“We are confident he’ll progress to the national final and believe he has a very good chance of going to Brazil.”

Presenting the awards, lead judge Jennifer Bernard said: “WorldSkills just gets better and better as a competition and a showcase for how well social care is carried out.

“It was a pleasure to observe such committed competitors taking part in this heat and to award prizes to some outstanding care workers and students.”

Featured image caption: Thomas Bampfield with his certificate