Sue Husband, director of apprenticeships, Skills Funding Agency

It’s the warning that exasperated mums and dads up and down the country issue their teenage children — “If you don’t work hard enough in school, you could end up working in McDonalds”.

But it’s a comment that gets under Sue Husband’s skin, having risen through the ranks at the fast food giant as a 16-year-old Saturday worker to become its UK head of Education two decades later.

“All jobs should be respected,” she says 43-year-old Husband, who was appointed director of the Skills Funding Agency’s apprenticeship division this year.

Husband1
Husband (centre) as a manager with colleagues in Queen’s street McDonalds, Cardiff

“I’ve never understood how you could disrespect somebody over their job, whether its cleaning the tube or changing hotel sheets or whatever, somebody needs to do those jobs and I think good on the people who do because they’re really hard jobs.”

She describes the restaurant chain as “a real meritocratic environment” and she progressed quickly.

“They saw some potential, even though I was only there part-time,” she says.

“I was the fastest on till — I could take the most money and still be really polite.

“I started cashing up, so I’d be counting money on a Saturday, thousands of pounds, and then three months into the job I was doing the payroll.

“I was 16, going in on a Sunday I’d ride in on my bike, turn up, take all the clock cards and do all the calculations.

“Then somebody would come in a taxi, you’d hand it over and it would go off, people would get paid and nobody checked it.

“I thought ‘this is great, somebody trusts me to do this’.”

I’ve never understood how you could disrespect somebody over their job

The experience was a “real eye opener” for Husband, who admits that, up until that point, she’d had a very “protected” existence in the small village of Lisvane, just north of Cardiff.

“There were people from all walks of life,” she says.

“You’re talking about people who’d had a really bad experience up until that point — they could have been in a home, in a single parent families, in families where no one else worked and people who’d been to prison,” she says.

“I was exposed to people I’d never been exposed to before and it was just a brilliant life lesson for me.

“I worked shifts, I worked weekends, you work long hours and it really teaches you the value of work and about teamwork.”

At 18, having done well in her A-levels, Husband realised she didn’t want to go to university, and opted to stay at McDonalds.

“I just thought, ‘I want to work, I really enjoy this’ and ended up running a restaurant, and then supervising restaurants — I worked with franchisees, consulting them on their business,” she says.

“That was a real learning curve because I was probably 25, 26, and most franchisees are 50 or 60-year-old business people and that’s quite weird, supervising someone who’s lived quite a life, on how to run their business.”

In 2007, shortly after the Leitch Review of Skills was published, Husband was headhunted to run McDonalds’s education programme.

“As a company they’ve always done training,” she says

Ralph-and-Sue
Husband with partner Ralph

“But when the Leitch Review said most people who’ve got literacy and numeracy problems are already in the workplace, so to solve the problem we need to tackle it there, the business was in a position where it thought, ‘we can do something about this’.”

When Husband joined the education team, 50 people had completed a maths or English qualification online. By the time she left in February this year, 58,000 qualifications, from level one literacy and numeracy to foundation degrees in business management, had been completed.

“Some employees would ring us up and say ‘I’ve got my certificate, I passed, it’s the first thing I’ve ever passed in my life’ — I miss that,” she says.

She has, she feels, “left a good legacy” — McDonalds won the President’s Award at this year’s Adult Learners’ Week Awards for its training programme.

“It gives me great pleasure to see them go from success to success and I know they’ll carry on building on that,” she says.

But, when she hit 40, Husband decided it was time for a change.

“I got to that point, like a lot of people at 30 or 40, the milestones, where I thought I need to do something different, if only for the fact that I can look back on my life and think ‘I tried a few different things’,” she says.

“There’s a wonderful momentum around apprenticeships

“It took me two to three years to decide to leave, because I really loved McDonalds, so it was tough but when this job came up I thought this is right, this is the opportunity.

“I just saw everything I’d loved about the job in McDonalds, in that last six or seven years doing education, on a bigger scale and being able impact more things.”

She adds: “A key thing for me is that I retain all of the lessons I’ve had through my years of working in business and I believe that’s a key reason why I’ve been brought into this [SFA] role — I need to really remind people and really connect to that side of things.”

But the SFA’s glass-fronted office across from the Houses of Parliament is a far-cry from the family farm where Husband grew up, with parents Marion and Alan, and where she says she learned her work ethic.

She says: “I’ve been brought up to believe if you do your best, you can almost do anything and I don’t believe in saying it’s too hard — I’ll just keep going.”

Husband’s parents still live on the farm, but lease out the land. Husband still lives on the farm at weekends and visits Shrewsbury to see partner Ralph, a McDonalds franchisee — plus trips to London during the week for her SFA role.

But the commuting doesn’t bother her.

Husband3
Husband (centre) aged 8, with sisters, from left, Kate and Deb

“When you know you’re doing the right thing, all those things, you deal with them and I think that’s the reality of it,” she says.

She adds: “I love that I got this job, I was just so excited because I just think it’s got so much potential it’s a really brilliant opportunity.

“We have to do everything we can to help businesses do more to develop their workforce, particularly those who really need support, and that is something I feel passionately about.”

And, predictably, her thoughts on business and education turns to apprenticeships.

“There’s a wonderful momentum
around apprenticeships that’s starting to become more common now, hearing people talking about apprenticeships and really believing that this is the way to go. That’s
a key indicator,” she says.

“We all have to work together to get the outcome that we all need, which is about better quality apprenticeships, more of them, more businesses involved and
being truly employer-led.”

What’s your favourite book?

Memoirs of a Geisha by Arthur Golden – I was completely immersed in it. I was completely in that world because it was so beautifully written

What’s your pet hate?

Tardiness — I don’t mind people being late if something’s happened. I understand that, but I don’t like it when people don’t respect that there are other things that you’ve got to do

What do you do to switch off from work?

Loads of things. Most of it revolves around family and friends. I live in Cardiff and stay in London during the week, and obviously travel to Coventry with the job [SFA headquarters are in Coventry], so when I have time away from work it’s really important to catch up with people

What did you want to be when you grew up?

I wanted to be a teacher. I knew from a very young age. I went to a local primary where there were lovely teachers that lived in the village where everybody knew everybody. And I had a teacher called Mr Williams and a teacher called Miss Jenkins and they just fascinated me. Even now my mum still sees them and they’ll still ask after me

If you could invite anyone, living or dead, to a dinner party who would it be?

Gandhi, Helen Keller, my parents, business management writer Tom Peters and educationalist Ken Robinson. And Ralph, my boyfriend, would do the cooking (he’s quite a good cook)

The principal of a large and well-established FE college writes about life at the top — the worries,

Labour conference

Seeing a party leader actually talking about FE and skills policy is both encouraging and unnerving. Nobody was as pleased as me to hear about apprenticeships in Ed Miliband’s otherwise tepid speech, but when we’re this close to election, it also makes me worry. Apprenticeships are already a heavily political issue, with every party considering them to be our best bet when it comes to job creation and meeting the skills shortage.

I sincerely hope that, once the other parties have responded, as I am sure they will, and when someone enters Downing Street next May, what we end up with is better quality apprenticeships with more funding and more support, not just a burned-out car of an election pledge with no more thrust.

“Education, education, education” were Tony Blair’s famous words at a Labour Party conference many years ago, but it’s important to remember it’s not just schools that help shape our young people into the budding good citizens of tomorrow. It was spiriting to hear Shadow Education Secretary Tristram Hunt at least mention FE colleges, but until we see a pledge to reverse this government’s savage cuts to our sector, I suspect we will take Dr Hunt’s words with more than a pinch of salt.

Apprentice minimum wage

There is hot air all around as the party leaders bluster around over proposed increases to the minimum wage. Mr Miliband has pledged a rise to £8, without explaining that it could get there anyway based on inflation and pledges already made by David Cameron. Natalie Bennett, of the Green Party, has promised to raise it to £10, which is a bit more like it but still pales in comparison to the actual cost of living. The debate is a refreshing one, but what nobody seems to be talking about is what this will all mean for apprentices.

At the moment, unless you have access to the Bank of Mum and Dad, savings in the bank or are willing to work 20+ hours in Tesco over the weekend, it is nearly impossible to live on the apprenticeship minimum wage — currently a measly £2.68 per hour. Young apprentices who cannot live at home face the prospect of paying rent, bills and living costs on around £100 a-week. It’s time to address the lack of parity of esteem here, and bring apprentices into line with other workers. Minimum should mean minimum, not “minimum, unless you’re training on the job”.

Re-sits and more re-sits

Conference season is a time for divided opinions, but I am pleased to see there is one area we can all agree on. The government is right to want all 16-year-olds without English and maths to continue to study those subjects until they reach the equivalent level. This will go a long way to help tackle the huge problem with literacy and numeracy levels in this country, but the government has to end its obsession with GCSEs before this will work.

If a learner has failed to get their GCSE it can be for a number of reasons, but sometimes it is just that the qualification itself was not suitable. Simply encouraging them to re-sit the exams over and over again until they achieve is not appropriate, so Functional Skills and other equivalent qualifications need to be give equal footing if we are going to upskill our young people in this way.

Yes, Minister?

Does anyone else think it’s time we heard something about FE from Skills Minister Nick Boles? It’s been months now since his appointment and I’m not sure I’ve heard him utter a word about one of the most important parts of his portfolio. I will be keeping an eye on the coverage of Tory conference, but not holding my breath.

The Secret Pricipal features on the last Monday of every month

 

How much would you pay for this?

  • Lesoco brand cost college around £290k less than two years ago
  • Learners “didn’t identify with Lesoco” – governors might now drop it
  • “How did no one involved with the rebranding spot it was a terrible idea?” UCU

A London-based college spent almost £290,000 on a “terrible” rebrand — and governors are now looking at dumping the new name after less than two years, FE Week can reveal.

The 2012 merger of Lewisham and Southwark colleges resulted, after the rebranding exercise, in Lesoco — or LeSoCo, as the college intended.

And an FE Week Freedom of Information (FoI) request to the college has uncovered it forked out £279,000 in 2012/13 and £9,900 in 2013/14 to develop the brand.

In 2011/12, the former West Nottinghamshire College spent just £19,436 on rebranding to Vision West Nottinghamshire College.

And Lesoco revealed, in its FoI response, that its name could be binned and replaced with Lewisham Southwark College.

It also conceded that Lesoco had proven “ambiguous and not recognisable as a college,” and that learners “did not identify with the Lesoco”.

However, there was stronger criticism from the University and College Union (UCU).

A UCU spokesperson told FE Week: “Why anyone thought LeSoCo was a good name for a college is beyond us.

“In our literature we explain that LeSoCo is a college in South London that was a result of a merger so people know what we are talking about. How did no one involved with the rebranding spot it was a terrible idea?

“This would be funny if it wasn’t so tragic and just another example of an out of touch management wasting thousands of pounds that could be better spent on securing staff jobs and delivering education to the local community.”

Former principal Maxine Room, who stood down in June, oversaw the merger and the renaming. She was replaced on an interim basis by former 157 Group chair Ioan Morgan, who could be heard referring repeatedly to Lewisham Southwark College — rather than Lesoco — in a recorded message on the main college switchboard in July.

A college spokesperson, in the FOI response, said: “It has become clear that the name Lesoco without the extension to Lewisham Southwark College is ambiguous and is not recognisable as a college.

“Having discussed the name with students at the end of the last academic year, they said that they did not identify with Lesoco.

“A decision will be made by governors as to whether to formally request that the name be formally changed to Lewisham Southwark College.”

She added the college was now using the extended name on “all new material that we would have otherwise produced”.

She said: “The design of the extended name [logo] has been done in-house at nil cost and will be used as materials are reused.

“As a result of that, there is no method of calculating rebranding costs distinct from those contained within business as usual budgets.

“It is hoped that this will be seen as a common sense move that will help the college be more identifiable as a college for employment, jobs and work.”

FE Week cartoon from edition 53
FE Week cartoon from edition 53

 

Editorial 

Hand up to logo folly

The lure of a shiny new logo, designed by a flash advertising consultancy, has got the better of many a company managing director or chief executive.

But how firms in the private sector spend their money is their own business (okay, so maybe shareholders might want an explanation).

Unfortunately, it’s a temptation that can also take its aesthetic and financial toll on the public sector.

Lesoco being a case in point — and no, I’m not typing the tiresome and just plain silly LeSoCo over and over again. To this end, we just couldn’t resist reprinting, above, our cartoon from way back in edition 53 (January 21 last year).

Anyway, as the UCU rightly points out, the college (it’s Lewisham Southwark College, in case you couldn’t tell) spending £290k for what it ended up with would be “funny if it wasn’t so tragic”.

Put simply, it just hasn’t worked. And at quite some taxpayers’ expense.

Well done to the current leadership — not just for conceding the name and logo wasn’t right, but for coming up with the simple and obvious solution of Lewisham Southwark College.

 

Ofsted directors’ traineeship drop-out fears

Lorna Fitzjohn
Lorna Fitzjohn

Too many learners are dropping out of traineeships, Ofsted FE and skills director Lorna Fitzjohn (pictured) has warned.

Ms Fitzjohn raised concerns about drop-out rates among learners on the government’s flagship youth unemployment programme in an exclusive interview with FE Week.

The education watchdog was unable to reveal any figures to back up the concerns, but the June Statistical First Release showed there had been around 7,400 traineeship starts from August last year to April.

It comes after a report from the National Audit Office (NAO) said just 200 out of 459 eligible training providers who said they would deliver traineeships had recorded starts as of June this year.

She said: “Traineeships do offer something important for young people who are perhaps not quite ready for an apprenticeship who need something else to take them on to apprenticeships.

“It’s very disappointing that over half of the providers who are able to offer them have not taken up that opportunity.

“We are also beginning to see quite high drop-out rates from traineeships programmes, people are not staying on them, because they’re not the right thing for them, so I do think the programmes themselves need closely looking at to make sure they are what a young person needs.”

A spokesperson for the education watchdog said Ms Fitzjohn’s traineeship drop-out concerns were based on the study programmes report which came out earlier his month

“We don’t mention specific figures, but during our sampling of providers for the report we noted that ‘the early drop-out rate was high’ for traineeships,” he said.

But it is not the first time concerns over the traineeship programme have been aired without the backing of official statistics. Last November, interim chief executive of the Skills Funding Agency (SFA) Keith Smith, who was the SFA executive director for funding and programmes at the time, said colleges would deliver 57 per cent of projected 19 to 23 traineeships, while then-Ofsted FE and skills director Matthew Coffey described recruitment to the scheme as “disappointing”.

Neither the SFA, which said Mr Smith’s figures were unofficial, nor Ofsted were able to give out figures at the time.

A spokesperson for the Department for Business, Innovation and Skills (BIS) said: “Traineeships are useful qualifications that are focused on giving young people the skills and vital experience needed to compete successfully for an apprenticeship or other job.”

She added: “BIS and the Department for Education published a revised Framework for Delivery for 2014/15 — giving providers improved guidance on the delivery of the programme following feedback from those involved.

“We expect this new framework to support providers in developing their programmes based on their own experience. We also encourage them to become involved in the Education and Training Foundation’s traineeship support staff programme, which will help them share best practice.”

Bright into administration

Independent learning provider Bright International Training has gone into administration.

The Warwickshire-based company, also known as Bright Assessing, has been placed in the hands of administrators BDO.

Bright was left without an awarding organisation after NCFE stopped certificating its courses in February and OCR and Ascentis followed suit four months ago.

It left hundreds of people without qualifications for courses they had paid for, with many taking to Facebook forum Bright Training Problems to complain.

Ian Gould, BDO business restructuring partner, said: “We are early in the process of fully understanding the financial circumstances of the company, but it has come to our attention some former staff may still be owed pay. Any former employee who believes themselves to be in this situation should contact the administration team based at BDO’s Birmingham Office.

“Any customers of Bright who have paid for all or part of their training, but do not believe their course has been completed, should also contact the administration team as soon as possible. The administrators will work to maximise recoveries wherever possible.”

He added no staff were employed by Bright when it went into administration.

NCFE confirmed in May that it had decertificated 225 former Bright learners, following allegations of malpractice which were denied by Bright chief executive Krissy Charles-Jones. A further 119 learners were left without certificates for Bright courses after OCR cut ties.

An OCR spokesperson said: “No OCR candidates have had their certificates withdrawn or been ‘de-certificated’.

“Some OCR candidates have been in touch as they were not awarded with their certificates by the time centre approval was withdrawn.

“We have offered these candidates a free registration transfer so they don’t lose the [OCR] registration fee that Bright paid on their behalf.”

An NCFE spokesperson said: “All refunds have been dealt with directly by Bright and will be picked up by their administrators.”

An Ascentis spokesperson said: “We have not withheld or withdrawn any certificates.”

An Ofqual spokesperson said: “We are aware of this case. Students should contact the awarding organisation concerned with any queries they may have.”

Bright was listed on the Skills Funding Agency (SFA) website in March as a subcontractor for Chesterfield College, through a contract worth £1,175,000, Avant Partnership, through a £136,194 contract, and the Derbyshire Network, through a £22,000 contract.

Chesterfield College and Avant Partnership confirmed in May that their Bright contracts had concluded and the Derbyshire Network declined to comment.

An SFA spokesperson said: “The SFA takes any allegations of financial irregularity against an organisation involved in the delivery of government funded skills extremely seriously.

“We continue to work with lead providers to ensure that funding claims in respect of all payments claimed or received for delivery by Bright are fully recovered.”

Former Bright staff and learners can email richard.tonks@bdo.co.uk to register for refunds.

Ms Charles-Jones was unavailable for comment.

Lambeth College staff vote on new strike – days before talks begin

Staff at Lambeth College who went on a five-week strike towards the end of last academic year will  be able to vote from Monday on whether to walk out again — a week before scheduled talks.

University and College Union (UCU) members walked out indefinitely on June 3 in a dispute over new staff contracts.

The UCU has said the contracts would leave staff with longer working hours, less sick pay and less annual leave.

But principal Mark Silverman has said the terms of the new contract, which was introduced from April 1, were “in line with sector norms”.

The strike ended on July 9, with staff returning shortly before the start of the summer holidays.

But the UCU will open a ballot on Monday on whether to renew strike action.

The ballot is due to close on October 13, but FE Week understands that talks are expected to take place on October 6 — in the middle of the ballot period.

A UCU spokesperson said: “UCU remains hopeful the dispute can be resolved and talks are scheduled to take place in early October.

“It’s in everybody’s interest that a resolution is found to the dispute as quickly as possible.”

A spokesperson for Lambeth College said: “We are surprised and disappointed at the UCU’s position and we were expecting to be sitting round the table on October 6.

“Were not expecting any action until the enrolment period was over, which we’re only just coming out of now.”

The college, which was slapped with an Ofsted grade four rating in 2012 but worked its way up to a grade three last year.

Mr Silverman told FE Week: “I’m disappointed that UCU feels it appropriate to risk causing more unnecessary disruption to learners

“The new contracts are for new staff only, and reflect normal practice across the FE sector.

“The college has taken great strides in the past two years to ensure we continue to improve learner outcomes and remain on a path to becoming the outstanding and sustainable college that South London deserves.

“With enrolment nearing completion and an Ofsted inspection looming, our focus remains on settling learners into their new courses and giving them the best start possible.”

The spokesperson added that applications to roles with the new contracts “have been strong, both in terms of numbers and calibre of candidate”.

Late summer rush on FE loans materialises

A late summer rush on FE loans predicted by the government after a slow uptake earlier in the year has materialised.

But there were still almost 5,000 fewer applications by the end of last month compared to the same time last year.

Figures released this week by the Department for Business, Innovation and Skills (BIS) showed there were 14,850 applications for FE loans in August, of which 11,830 were processed.

It represented a 99.7 per cent increase on the number of applications for the current academic year within the space of a month — from 14,880 at the end of July to 29,730.

That compared to an 82.8 per cent increase of 2013/14 applications in August last year — from 18,975 by the end of July last year to 34,700.

An AELP spokesperson said: “It’s an encouraging jump from July’s figures, but not unexpected given seasonal trends. It will be interesting to see if applications hold up as the year progresses.”

An Association of Colleges spokesperson said: “It’s still early to be sure where enrolments will end up, but we won’t really know until we see the September and October figures.

“Colleges tell us that they are seeing increased enrolments from over 24-year-olds on advanced level courses. With skills shortages in some sectors, the 24+ loan offer is a good one.”

BIS predicted there would be a late summer rush for FE loans after figures released in June showed that there had only been 1,270 applications for 2014/15 courses by May 31, of which 1,230 had been processed.

At the same point last year, there had been 2,916 applications for 2013/14 courses, of which 1,958 had been processed.

A BIS spokesperson said at the time that the previous year’s figure had been higher because “many providers encouraged early applications from learners when loans were first introduced in April 2013 in order to test the system and make sure everything was in place well in advance”.

After the latest figures were published, the National Institute of Adult Continuing Education chief executive David Hughes (pictured) said: “Although the latest FE loan figures show that the number of applications are close to where they were this time last year, it’s essential we understand the impact loans are having on who’s participating in learning and not just the overall numbers of loans.

“In 2012/13, more than 400,000 learners aged 24+ were engaged in level three and four provision.

“However, data published earlier this week shows that between August 2013 and April 2014 only a provisional 52,400 adults paid for their learning with a loan.

“It will be interesting to see whether this reflects a significant reduction in participation or whether individuals and employers are bypassing loans.

“Next month’s Statistical First Release will give us the first clear indication of the impact that loans have had on learner participation.”

A BIS spokesperson said: “We will continue to monitor take-up and work with the sector to help them share best practice on how providers have made loans work for them.”

Framework deadline for AOs ‘false’ says AELP chief Segal

Awarding organisations (AOs) should have had more time to submit new apprenticeship frameworks, Association of Employment and Learning Providers (AELP) chief executive Stewart Segal has claimed.

He accused the government of imposing a “false deadline” for AOs to submit new apprenticeship frameworks to the Learning Aim Reference Service (Lars) online course catalogue, leading to “risks” for providers.

The Department for Business, Innovation and Skills told AOs before the summer that they would not be able to submit updated apprenticeship frameworks after September 1.

But the number of AOs submitting their information in the run-up to the deadline, FE Week understands, has led to a backlog of frameworks to be uploaded onto the Learning Aim Reference Service (Lars) by the Skills Funding Agency.

Mr Segal said: “I know the agency will say this deadline has been known about for a long time, but in the normal course of things there wouldn’t have been a deadline, so if awarding organisations run into issues or came across unexpected complexities, they would have been able to take more time. It’s just a completely false deadline.”

He added that AOs needed “at least three months” to adjust their frameworks.

Mr Segal said the delay had meant providers could struggle to choose which courses to offer and understand what funding was available before their funding claims were due to be returned on October 4.

“Providers need the information on Lars to get their claims in and clearly they need to understand all the funding issues,” he said.

“The tight timescale means providers take on all of the risk — those looking to expand and deliver programmes can’t make any promises on what they’re going to deliver if they don’t know what funding they’ll
be getting.”

He said getting submissions in for RO2 would be “tough”.

He added: “I think any issues can be resolved but we need to make sure their submissions.”

An agency spokesperson said: “This month’s update to Lars is complete and includes the recently-changed apprenticeship frameworks.

“The agency has processed the significant number of changes to apprenticeship frameworks we received from the framework issuing authorities within normal timescales.”