Ruth Sparkes

  • It's time FE learnt to embrace the embarrassing

    So the news isn’t good. Treat it as a chance to be open about your problems, to value others’ points of view and to listen and improve, says Ruth Sparkes We’re all aware that it’s a tricky time for FE; the spending review is rolling ever closer, the sector has been financially starved for years,

    5.00 Jan. 26th, 2019 | Opinion

  • Sending out the right messages

    Ruth Sparkes advises providers on how best to promote their apprenticeships programmes. We have, in our marketing armoury, lots of ammunition when it comes to recruiting potential students and persuading them that getting an apprenticeship is a good idea There are specialist magazines, prospectuses, websites, job-matching services, mobile apps, social media, bumper stickers — not

    13.00 Mar. 12th, 2016 | Opinion

  • You outsource payroll and IT, Why not Marketing?

    Bit controversial this, so controversial that most college marketing departments have had a little warning about us, and. at a certain marketing bash in November you can take part in a workshop to defend yourself against companies like ours. What we do isn’t evil, it isn’t against the law, and actually works quite well. HEALTH

    13.04 Oct. 17th, 2011 | Opinion