Business students have taken control of the social media accounts of a championship basketball club in a unique work experience placement.
The 15 level three students from Gateshead College teamed up with the Newcastle Eagles to develop their employability skills, taking responsibility for ticket sales, managing social media posts and increasing the number of club sign-ups ahead of a match.
Students were also in charge of organising photo opportunities with the club’s mascot, Swoop, on the day of the game, as well as selling merchandise. “It has been great to welcome students from Gateshead College to work with us. The students came along with innovative, unique ideas and a genuine enthusiasm to achieve the goals I set them,” said Paul Blake, the team’s managing director.
“Our students have taken so much away from this project. They’ve been able to get hands-on event and project management experience in a fast-paced environment with challenging targets and have really made the most of the opportunity,” added Chris Toon, deputy principal at the college.