South Birmingham College laces up for Dr. Martens catalogue photoshoot

South Birmingham College laces up for Dr. Martens catalogue photoshoot

Iconic shoemaker Dr. Martens has used South Birmingham College for a new advertising campaign. The company did a photoshoot for their Autumn Winter 2012 collection at the College’s construction campus in Bordesley Green.

College staff and students were on site to ensure the crew had everything they needed and give advice on realistic poses for the models, who were trying to imitate vocational trades such as painting, bricklaying, and carpentry. Level 3 Carpentry student Martina Lyndon, 21, was helping with the shoot.

She said: “I’ve enjoyed helping them, showing them round and helping set up each shoot so that it looks as realistic as possible. “It is great that students can get involved with things like this – it makes me feel much more involved with the college.”

The photos will be used worldwide in Dr. Martens’ trade and consumer catalogues, as well as their print and online advertising. Daniel Freeland from Dr. Martens, said: “South Birmingham College has been an ideal location for this photoshoot. “We have been able to get shots of our new industrial footwear range in several different realistic trade settings. The campus here is very versatile with multiple environments so we have been able to get all our shots done in just two days.”

The fee that Dr. Martens paid to use the facilities will be used to create an ‘Endeavour Award’ for students at the College.